Creative agency McCann Australia has announced the appointment of Robert Stone as its new head of talent.
Previously located at McCann London, Stone is a member of the McCann Worldgroup Global Diversity and Inclusion Coalition and the IPA’s Talent Leadership Committee.
He was behind the introduction of global jewellery brand PANDORA to the McCann’s client portfolio.
Previously the global digital talent partner for Adidas, Stone oversaw the major sporting brand’s largest recruitment initiative in the history of the business.
He was responsible for building and enhancing Adidas’ digital offering across Germany, Amsterdam, London, Brazil, Moscow, New York, Paris, Tokyo, and Shanghai.
The appointment follows the recent hires within the agency’s production and creative departments, following the implementation of the XBC agency model, pulling together the best minds from the various companies under one roof.
Zain Hoosen, chief operating officer and acting CEO of McCann Australia, said: “We are delighted to have Robert join our team as head of talent.
“His passion for people and expertise in attracting high-calibre talent has helped create some of the best-known advertising campaigns and we have no doubt he will continue this momentum in Australia.”
Commenting on his appointment, Stone said: “I’m excited to head back to Australia to play a key role in developing and transforming the talent.
“The recent hires representing senior creative and digital skillsets is testament to McCann’s growing team of inspiring and talented people.”
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]