McCain Craft A Better Beer Batter Chip Via Cummins&Partners

McCain Craft A Better Beer Batter Chip Via Cummins&Partners

McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners.

With three flavours to try from the Craft Beer world, there’s a Pale Ale, Session IPA and Golden Ale, which brings long absent modernity, flavour and sophistication to the frozen chip category.

Watch the playful spot here:

Creative Director Cummins&Partners creative director, Heath Collins said: “I betcha couldn’t craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them.”

Long gone are the days of frozen chip shame, your foodie mates won’t know what hit them.

McCain Foods, Australia & New Zealand senior brand manager, Sophie Webb says: “It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences.”

This tongue twister of a campaign is rolling out across Australia with an online video campaign, OOH, and radio.


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