McCafé Launches ‘Coffee Fit For An Aussie’ In New Brand Platform Via DDB Sydney

McCafé Launches ‘Coffee Fit For An Aussie’ In New Brand Platform Via DDB Sydney
B&T Magazine
Edited by B&T Magazine



Australia’s obsession with quality coffee is the inspiration behind the new McCafé brand platform, ‘Coffee fit for an Aussie’, which launched this week alongside a new McCafé coffee blend.

The integrated campaign from DDB Sydney embraces the reality that Aussies are laid-back and easy-going, except when it comes to our coffee.

Babyccinos and triple-shot, two-quarter almond lattes with honey are part of our everyday routines, and the platform’s first TVC showcases the role McCafé plays in delivering to those high coffee standards.

McDonald’s Australia Marketing Manager Tim Kenward said: “Australia has a unique relationship with coffee compared to the rest of the world. We are proud of our complex coffee orders and expect a high standard of flavour and quality from every cup.

“McCafé understands the importance of coffee to Aussies, which is why we offer the highest quality blend, roasted in Melbourne and made by expert baristas in our restaurants.

“We are pleased to celebrate Australia’s passion for coffee through this new brand campaign.”

DDB Australia Chief Creative Officer Ben Welsh said: “I have no idea how Australians became such coffee aficionados, but we did. This campaign, and the new brand platform, celebrates that discernment – something we can all be proud of.”

The campaign also includes out-of-home, radio, digital and social roll outs, and new products will be announced in the coming months.




Please login with linkedin to comment

DDB maccca's McDonald's

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]