B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: M&C Saatchi Promote Sian Cook & Michael McEwan To MD Roles As Russell Hopson Departs
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > M&C Saatchi Promote Sian Cook & Michael McEwan To MD Roles As Russell Hopson Departs
Advertising

M&C Saatchi Promote Sian Cook & Michael McEwan To MD Roles As Russell Hopson Departs

Staff Writers
Published on: 15th March 2021 at 10:38 AM
Staff Writers
Share
2 Min Read
SHARE

Sian Cook, managing partner of M&C Saatchi Sydney and MD of M&C Saatchi Melbourne, Michael McEwan, have been appointed joint managing directors of the AUNZ advertising business.

In other news, group managing director Russell Hopson is leaving the agency.

M&C Saatchi CEO, Justin Graham said the appointment of Cook and McEwan will “work in close partnership to realise the ambitions of our product and further enhance our client experience”.

L-R: Michael McEwan, Sian Cook and Justin Graham

Graham also confirmed Hopson, who has been with the group since 2017, took the decision to leave recently and added: “Russell is a passionate leader with strong relationships both internally and externally. We thank him for his commitment and contribution to the business over the last 4 years.”

Graham added: “Sian and Michael are already an integral part of our business, partnered because of a shared ambition to drive creativity across all parts of our business, and a consistent focus on helping our partners achieve incredible growth.

“Together with Cam (Blackley) and Emily (Taylor), there is no more complementary partnership to lead M&C Saatchi in this next phase of change.”

Cook joined M&C Saatchi in 2016 following 14 years at BBH London. Her considered and crafted approach to partnership has been evident in the success of the Greenhouse model, M&C Saatchi’s collaboration with Woolworths in Australia and Countdown in New Zealand. She will continue to be responsible for Greenhouse in her new role.

McEwan joined M&C Saatchi Melbourne in late 2019, after spending much of his career at Clemenger BBDO and Ogilvy. His impact on the agency has been immediate and significant, most recently winning Origin Energy, World Vision and the Victorian Government COVID-19 communications response alongside the Melbourne leadership team. McEwan, also already part of the national leadership, will divide more of his time between Sydney and Melbourne.

  

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: M&C Saatchi
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?