M&C Saatchi’s UK chief creative officer, Justin Tindall, has reneged on his comments last week about being bored of adland’s obsession with diversity.
As reported on B&T on Friday, Tindall immediately found himself in hot water after a column he wrote for UK industry site Campaign declared he was “bored of diversity being prioritised over talent”.
Tindall’s apology – again on Campaign – comes in the form of a letter to Cheil London executive creative director, Caitlin Ryan, who was scathing of his original piece. You can read his apology in full here.
Ryan wrote a response to Tindall’s comments where she asked him to “see diversity not as a threat to good creative work, but as a way to get better work out there.”
Her response ended: “Wake the fuck up and do what’s fair and right for every young creative who is female or from a different background to you. Not because it ticks a diversity box – but because it will make the work that we all love better too.”
In his apology, Tindall said: “The binary wording of that particular statement was wrong. Which is particularly poor when you consider that I am supposed to be at the sharp end of the communications business.
“Your perspective on building a career in a male-dominated creative environment is both sobering and humbling.
“As I have recently explained to my agency, the frustration that I feel around the term diversity, particularly when it is used in isolation, is provoked by a deep sense that ad agencies continue to prioritise predictably short-term solutions to what is a long-term issue. A long-term issue that requires long-term strategies to maintain and cultivate our industry’s strength and depth of talent,” he wrote.
However, not everyone’s buying Tindall’s newfound contrition. Many commentators on social media suggesting he only apologised after being called out.
One wrote, he only said sorry after “someone of his career level within his industry said something”. Another added: “Too little too late” and they were “not buying it at all.”
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]