18 January, 2022

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

Edited by B&T Magazine

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021.

This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into the draw for a major $50,000 cash prize.

This year’s Cooler prize-pool also features SipCoin, a digital currency you can spend on your favourite drinks, both in-app as well as in-store.

Working with Endeavour X to simplify the experience, M&C Saatchi’s innovation capability, Tricky Jigsaw, redesigned the Cooler in-app experience, introducing a central dashboard and a new visual identity to elevate the Cooler experience.

This year, connecting the online and instore redemption experience was a critical strategy, ensuring customers could purchase however and wherever they wanted.

“The BWS Cooler is our yearly in-app summer fun, where customers can simply swipe daily for a chance to win. This year’s BWS Cooler is our coolest yet, and customers are in for a wonderful summer of surprises,” said BWS head of marketing, Vanessa Rowed.

‘We wanted to make it as convenient and fun as possible to play the BWS Cooler which is why we are really excited that SipCoin can be redeemed in almost 1400 stores across the country as well as online.”

M&C Saatchi’s team worked alongside Carat, who led the media strategy, planning and buying, to bring the Cooler to life across OOH, Facebook, Snapchat, Youtube, Twitch, influencers, and media partnerships.

‘Have you ever tried to buy a drink using crypto? It’s ridiculous. That’s why we created SipCoin, a true liquid currency that’s as simple as swipe, win and sip, and the perfect place to debut it was in the revamped Cooler,” said M&C Saatchi Sydney creative director, Brendan Donnelly.

The BWS Cooler is free to play via the BWS app every day between 5^th of January and 1st of March, with customers automatically going into the draw to win the major cash prize of $50,000 every time they play.

This latest BWS Cooler instalment follows BWS’s celebration of Summer via the Big Wonderful Summer campaign, and the brand’s October push to help Aussies celebrate reunions with family and friends by giving away 20,000 six packs of beer to share.

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