BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021.
This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into the draw for a major $50,000 cash prize.
This year’s Cooler prize-pool also features SipCoin, a digital currency you can spend on your favourite drinks, both in-app as well as in-store.
Working with Endeavour X to simplify the experience, M&C Saatchi’s innovation capability, Tricky Jigsaw, redesigned the Cooler in-app experience, introducing a central dashboard and a new visual identity to elevate the Cooler experience.
This year, connecting the online and instore redemption experience was a critical strategy, ensuring customers could purchase however and wherever they wanted.
“The BWS Cooler is our yearly in-app summer fun, where customers can simply swipe daily for a chance to win. This year’s BWS Cooler is our coolest yet, and customers are in for a wonderful summer of surprises,” said BWS head of marketing, Vanessa Rowed.
‘We wanted to make it as convenient and fun as possible to play the BWS Cooler which is why we are really excited that SipCoin can be redeemed in almost 1400 stores across the country as well as online.”
M&C Saatchi’s team worked alongside Carat, who led the media strategy, planning and buying, to bring the Cooler to life across OOH, Facebook, Snapchat, Youtube, Twitch, influencers, and media partnerships.
‘Have you ever tried to buy a drink using crypto? It’s ridiculous. That’s why we created SipCoin, a true liquid currency that’s as simple as swipe, win and sip, and the perfect place to debut it was in the revamped Cooler,” said M&C Saatchi Sydney creative director, Brendan Donnelly.
The BWS Cooler is free to play via the BWS app every day between 5th of January and 1st of March, with customers automatically going into the draw to win the major cash prize of $50,000 every time they play.
This latest BWS Cooler instalment follows BWS’s celebration of Summer via the Big Wonderful Summer campaign, and the brand’s October push to help Aussies celebrate reunions with family and friends by giving away 20,000 six packs of beer to share.
B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]
On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]
Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]
In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]
Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]
SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]
Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]