Global media investment conglomerate GroupM has announced the appointment of Lindsay Pattison as its new chief transformation officer (CTO).

In her new role, Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.

She will remain a member of GroupM’s global executive committee and as CEO of Maxus.

GroupM global CEO Kelly Clark said: “Clients need us to think differently and work smarter. Lindsay will help us deliver on those challenges.

“I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”

WPP CEO Sir Martin Sorrell added: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”

Commenting on her new role, Pattison said: “When we look at the broader business context, the transformation we are experiencing is profound.

“The WEF calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility.

“New thinking is required across the board, and I’m delighted to take on this new transformation role.”