Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team

Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team
SHARE
THIS



Cult ice-cream brand Maxibon has become the first FMCG brand (or so it claims) to enter the competitive video gaming sector, announcing a new sponsorship with Aussie eSports team organisation Avant Garde.

The partnership will see Avant Garde’s pro gamers wearing jerseys adorned with the Maxibon logo for the 2017 eSports season, with the brand to receive worldwide exposure through competitions held across the globe.

Peters’ head of marketing, Alicia Munday, said the company was excited to be part of the growing eSports scene in Australia through Maxibon.

“Maxibon is already a huge part of the gamers snacking repertoire, so it was a great fit for the brand,” she said.

“Avant Garde is an exciting partner for us, and we’re proud that Maxibon will be fuelling them to greatness in the biggest local leagues and on the world stage.”

The partnership was organised by Peters’ media agency, Zenith, and Double Jump Communications, a gaming and technology specialist agency.

Paul Houlihan, business director at Double Jump Communications, said interest from consumer brands in eSports has exploded in the last 12 months.

“eSports provides a meaningful avenue to reach a passionate audience and a blue ocean for FMCG brands,” he said.

“It’s the equivalent of getting in on the ground floor with the birth of World Series Cricket.”

Please login with linkedin to comment

Avant Garde Double Jump Communications eSports Maxibon Peters Zenith

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]