Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team

Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team

Cult ice-cream brand Maxibon has become the first FMCG brand (or so it claims) to enter the competitive video gaming sector, announcing a new sponsorship with Aussie eSports team organisation Avant Garde.

The partnership will see Avant Garde’s pro gamers wearing jerseys adorned with the Maxibon logo for the 2017 eSports season, with the brand to receive worldwide exposure through competitions held across the globe.

Peters’ head of marketing, Alicia Munday, said the company was excited to be part of the growing eSports scene in Australia through Maxibon.

“Maxibon is already a huge part of the gamers snacking repertoire, so it was a great fit for the brand,” she said.

“Avant Garde is an exciting partner for us, and we’re proud that Maxibon will be fuelling them to greatness in the biggest local leagues and on the world stage.”

The partnership was organised by Peters’ media agency, Zenith, and Double Jump Communications, a gaming and technology specialist agency.

Paul Houlihan, business director at Double Jump Communications, said interest from consumer brands in eSports has exploded in the last 12 months.

“eSports provides a meaningful avenue to reach a passionate audience and a blue ocean for FMCG brands,” he said.

“It’s the equivalent of getting in on the ground floor with the birth of World Series Cricket.”




Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]