Maurice Blackburn Lawyers have unveiled a new brand campaign via Howatson+Company.
The new brand campaign invites viewers to experience the emotional benefit of working with Maurice Blackburn for themselves; from the emotional disorientation of experiencing a legal problem through to the relief and confidence you regain by having a Maurice Blackburn lawyer by your side.
CEO Maurice Blackburn Lawyers Jacob Varghese said the new brand honoured the firm’s history and legacy, while also serving as a reminder of why experience and empathy are crucial for clients.
Varghese commented: “We have always held true to our belief that the law should serve everyone, not just those that can afford it. Lots of everyday Australians are in need of legal advice but we know that having our lawyers by their side to help navigate their claim makes a big difference.”
Caroline Ruddick, general manager marketing, Maurice Blackburn the firm’s new brand positioning, Experience You Can Count On, brings to life the Maurice Blackburn difference.
“For over 100 years our lawyers have been there with our clients, helping and guiding over 500,000 Australians to turn their situation around. In their moment of need, we are there to listen, to support our clients and provide the advice they need to make the best decision for their situation,” Ruddick said.
Kim Shaw, national head of personal legal services said that for clients, coming to Maurice Blackburn makes a real difference in their life.
Shaw aded: “When something happens, like an unexpected injury or illness our clients feel like their life is turned upside down. When a loved one dies, or life changes and steps need to be taken to protect everything that is precious, they can feel overwhelmed. When we are by their side we can guide them through the complexities of making claims and wills, or dealing with big well resourced corporations. We help return some control, hope and dignity. We support and guide them, making the complex simple with our years of experience, courage and compassion.”
Liberty Sanger, OAM, national head of personal injury said the firm exists to extend access to justice to more people, to help them live better and more fulfilled lives than they would have after they experience an accident, injury or trauma.
Sanger said: “The knowledge, deep legal experience, compassion and empathy that our lawyers have to help support our clients is what makes Maurice Blackburn the best choice for personal legal issues. Our new ads capture that journey and reinforce that we provide an experience they can count on.”
The campaign highlights Maurice Blackburn Lawyers role of advocating for clients, and supporting them through the complexity of the law and empowering them to turn their individual situations around for the better.
Joanne Peulen, a company director in the not-for-profit and commercial sectors who lives with physical disability, believes the importance of coupling the acknowledgement that everyone’s stories are unique with the theme of empowerment cannot be understated.
“I certainly know what being different can feel like and how challenging it can be at times to navigate a world that was not designed for me. But I also know just how empowering well-timed and tailored support from experienced advocates can be. And, when individuals are empowered, the beneficial impact extends to the lives of all those they interact with.”
The campaign launched on Sunday with a suite of ads across TV, online video and social media. The campaign also includes OOH, radio and press.
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