B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • AFL
  • Agency Scorecards
  • Anthony Albanese
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Matt Tapper To Step Down As AANA Chairman
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Matt Tapper To Step Down As AANA Chairman
Advertising

Matt Tapper To Step Down As AANA Chairman

Staff Writers
Published on: 7th December 2018 at 11:21 AM
Staff Writers
Share
3 Min Read
SHARE

Matt Tapper has announced he will be stepping down as chairman of the Australian Association of National Advertisers (AANA) in May of next year.

Tapper, whose day job is Lion’s global markets managing director, notified AANA staff in an email earlier this week.

Speaking on the catalyst of his decision, Tapper said he predicts a heavier workload overseas for Lion going forward and added there has never been a better time for him to “hand on the baton”.

He wrote: “It is the right time for me to make this move.

“The AANA has never been stronger. For example, we announced last week the appointment of three new directors, Lisa Ronson from Tourism Australia, Andrew Hicks from Woolworths and Martin Brown from Nestle.

“Also, given the length of my tenure and the fact that my role as Managing Director, Lion Global Markets, is likely to involve more time overseas – as we expand our business in Asia, the US and Europe – it is time for me to hand on the baton!”

Looking to the future, Tapper said the AANA still has improvements to make, particularly the issue of transparency.

“In the near future, we’ve got our focus on some fundamental issues, including getting greater transparency in the media buying chain, working to achieve a single measurement tool across all media and platforms and re-engineering the funding system to reflect the changes that have and continue to occur in media buying practices.

“We will also do more to engender a better understanding of how self-regulation delivers for the community.

“Given the calibre of your Board and secretariat, I am very confident that the organisation will continue to achieve great outcomes for our profession.”

Tapper thanked his fellow Board members and the AANA secretariat, “particularly John Broome and his predecessor, Sunita Gloster, for their sterling support over the years.”

He added, “I would also like to acknowledge my fellow director Mark Reinke for his contribution to the AANA over a long period.”

Tapper has been on the board since 2010.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AANA, Lion, matt tapper
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?