WA’s regional energy provider, Horizon Power has appointed Match & Wood as its media agency of record.
Match & Wood is responsible for strategy, planning, and buying across all digital and traditional channels. The appointment was made as part of a competitive pitch process, and the first two campaigns under Match & Wood’s remit have just launched, focused on farm safety and decarbonisation.
Horizon Power supplies electricity to over 37,000 residential and 9,000 business customers.
“We are excited to bring on Match & Wood as a partner to help us continue to serve the unique needs of regional WA. We were impressed by their understanding of our diverse audience, proven expertise in cross-channel communications and digital measurement, and their ability to aggregate Horizon Power’s data with media insights, an approach that is essential for us to make a genuine impact in our regional communities,” said Louisa Frome, senior manager, marketing & insights at Horizon Power.
“We couldn’t be happier to be working with Horizon Power. By leveraging our expertise, we aim to connect Horizon Power’s complex audience network with innovative, data-driven solutions that inform their strategy and shape their future media decisions,” said Jodie Allen, group director at Match & Wood.
The account will be run from Match & Wood’s Perth office.
