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Reading: The Monkeys’ Justin Drape: “The Greatest Ads Are The Ones That Never Feel Forced”
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B&T > Advertising > The Monkeys’ Justin Drape: “The Greatest Ads Are The Ones That Never Feel Forced”
Advertising

The Monkeys’ Justin Drape: “The Greatest Ads Are The Ones That Never Feel Forced”

Staff Writers
Published on: 7th February 2018 at 12:00 PM
Staff Writers
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If there’s one agency with the cachet, the enigma, dripping in the pure unadulterated spunk we call adland, then it has to be (the no-longer-independent) creative outfit, The Monkeys.

And today, B&T’s proud to present, as part of our ongoing ‘The Ads I Wish I’d Made’ video series, one part of The Monkeys’ brain trust (albeit a very big brain) – co-founder and group chief creative officer, Justin Drape.

The series (partnered with video making maestros Redbikini) is all about chatting with leading adland minds about their favourite ads and media ideas that makes them dive out of bed each morning and scream, “Hallelujah, Momma!”

However, there is one simple caveat – the work can’t be theirs! Hence, the title ‘The Ads I Wish I’d Made’.

Ladies and gentleman, without further ado, we give you the man who needs no introduction…

To check out more of Redbikini’s great work, head to www.theadsiwishidmade.com

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TAGGED: Justin Drape, redbikini, The Ads I Wish I'd Made, The Monkeys
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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