MarTech Platform Flaunter Changes Hands and Looks to Expand

Australian MarTech platform Flaunter has transferred to new ownership and plans to expand into new verticals and new geographies.

Founded by Gaby Howard, the platform was designed to make it easier for brands to reach new audiences by connecting their content with the storytellers around
the world as well as digitise “old-school” PR processes and better measure ROI.

Now, the company will be headed by managing director Lisa Cachia and general manager Mel Cawston. Howard is moving to be head of operations at ecommerce startup Carted.

“Flaunter has taken me on an incredible journey and I couldn’t be more proud of what we have achieved. I’m excited to see what Lisa and Mel have in store for this next chapter. I know the company is in the best hands for its next stage of growth”, Howard commented.

Flaunter gives Marketing & PR teams the ability to keep all their digital assets in one place, making it easy for media to access hi-res images on demand, and amplifying brand efforts by providing a centralised discovery platform for journalists, influencers, stylists and content creators worldwide. It’s also an industry leading inventory tracking tool, proving a seamless way to manage and track brand samples and gifting.

The company boasts Givenchy, MAC Cosmetics, Oroton, Charlotte Tilbury, and Globe West among its clients. In the past month, Flaunter has expanded its reach and invited brands in Kids & Baby, Home and Accessories industries, with Tech, Wellbeing and Wedding verticals to be launched in the coming months.

“Flaunter is the ideal platform for brands and agencies of all sizes looking to upscale their PR and Marketing efforts. Everyday we’re working with brand owners, PR agencies, media, influencers, retailers, content creators, creatives, entrepreneurs, the
tech community and the industry at large,” said Cawston.

“This is the next phase for Flaunter, and we’re excited for the journey ahead. What started as a platform for the Fashion industry is quickly becoming an innovative solution for brands, agencies and media across many industries both in Australia and internationally” said Cachia.

“We have so many plans for the platform to drive engagement and performance metrics and we will continue to be a digital disruptor in this industry. Flaunter is going to be an even better place for visual content to exist.”

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