Marketing advisory, strategy and analytics firm, Forethought, has appointed Christina Tonkes (lead image) as general manager of consulting.
Tonkes first launched her career in the firm’s well-respected Grad Program in 2007. Since then, she has worked both agency and client side – across the country and the globe – honing her expertise in marketing and branding strategy. As GM of consulting, Tonkes brings to Forethought a deep business acumen with a new perspective.
“The strength of relationships that Forethought has with leading Australian executives was a big drawcard for me,” Tonkes commented.
“I’m particularly excited by our focus on innovation,” she continued. “I can’t wait to apply my breadth of experience combined with our strong marketing science team to guide market- leading brands in making complex and strategic decisions.”
Interim managing director Andrew Slot added, “Understanding and predicting consumer behaviour for our clients is what we do best. I’m thrilled to welcome Christina and her wealth of experience back at a time when our Australia business continues to grow, and our North American and Asia Pacific practices are also accelerating.”
