Marketing Channels Are Like Relationships

Marketing Channels Are Like Relationships

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How many channels are you dating?


Forget the marketing funnel for a second and think about this – various marketing channels are like the stages of a dating relationship.

In today’s digital environment how we communicate is changing crazy fast. But, at the core, marketers are simply telling stories that connect with people. It’s not about the channels: It’s about the people in those channels.

So how do you start that relationship? I’ve channeled my inner matchmaker and provided some tips for building a relationship with your audience that lasts. And don’t worry. I left the emotional baggage from my recent breakup with “unnamed cable provider” out of this.

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