New data from employment company SEEK has revealed that companies across the media and marketing sector are accelerating their hiring rates as they emerge from the COVID-19 pandemic.
Across the nation, job ads are up 8.6 per cent month-on-month in November, while they are also up one per cent year-on-year.
This is the first month there has been a year-on-year increase since before the pandemic.
SEEK ANZ managing director Kendra Banks said: “We have continued to see positive, national month-on-month job ad growth since the end of April 2020. We are very pleased to report 1.0 per cent more new job ads were posted on seek.com.au in November 2020 than in November 2019.
“After a challenging 2020 for hirers and job seekers, this is a more positive note in which to end the year. We can have some confidence the easing of restrictions nationally, together with the reopening of businesses and industries, is driving a return towards pre-COVID levels.”
And this optimism has carried over into the media and marketing space.
Marketing & Communications was one of the fastest-growing categories in November, growing 12 per cent month-on-month.
Advertising, Arts & Media also had a notable uptick of six per cent month-on-month.
And while the media and marketing jobs are on the rise currently, professionals in the space are being urged to focus on digital skills in order to future-proof their roles.
Recruitment firm Hays yesterday revealed the most in-demand skills for 2021, detailing CRM and Loyalty Managers, Creative and Content Managers, Digital Marketing Experts and eCommerce Managers as the hot jobs of the near future.
“We’re seeing vacancy activity rise in many areas as organisations return to growth and look to protect their future,” said Hays managing director in Australia & New Zealand Nick Deligiannis.
“Demand for these key skills is high, especially those deemed critical to project delivery or business operations. Also ranking highly are jobs that allow organisations and people to perform at their peak.”
