B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mark Zuckerberg’s Crypto Play Crashes And Burns
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Mark Zuckerberg’s Crypto Play Crashes And Burns
Technology

Mark Zuckerberg’s Crypto Play Crashes And Burns

Andrew McKean
Published on: 4th February 2022 at 8:00 AM
Andrew McKean
Share
3 Min Read
SHARE

Mark Zuckerberg’s Meta-backed cryptocurrency venture has gone out on a whimper.

In the wake of the Cambridge Analytica scandal in 2018, Zuckerberg authorised a team to start work on a project with an ambitious goal.

It’s no biggie, Zuckerberg only wanted this team to revolutionize the global monetary system by developing a borderless currency free that was free from government control.

Unsurprisingly the big bad beast otherwise known as the US Federal Reserve had other plans.

It was hoped that Libra coin would have a similar effect as Facebook’s WhatsApp messaging in that it could be a gateway to the internet for hundreds of millions of people.

David Marcus, the head of the project, said, “Libra holds the potential to provide billions of people around the world with access to a more inclusive, more open financial ecosystem.”

However, several years have since passed and Libra coins’ potential gradually became more a pipe dream rather than a future certainty as it was once touted.

Now the project is effectively dead as the association behind the coin, ‘Diem Association’ announced the sale of its intellectual property and other assets to Silvergate Capital Corporation.

In a statement, Diem, CEO, Stuart Levey, said, “From the outset, the Diem project has been focused on leveraging the benefits of blockchain technology to design a better and more inclusive payment system.”

Also, “One of our highest priorities in designing the Diem Payment Network was building in controls to protect it against misuse by illicit actors.”

“We addressed that concern in ways that are novel in the industry, implementing numerous controls that were recognised as innovative by regulators.”

“Among these controls was a prohibition on anonymous transactions, which pose both a sanctions and money laundering risk.”

Levey went on to claim, “In the United States, a senior regulator informed us that Diem was the best-designed stablecoin project the US Government had seen.”

Though despite these positive signs, Levey wrote, “It nevertheless became clear from our dialogue with federal regulators that the project could not move ahead.”

This precedent of central banks coming after threats to their conventional systems is certainly not a good one.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Crypto, libra, Mark Zuckerberg, Meta
Share
Andrew McKean
By Andrew McKean
Follow:
Andrew McKean is a financial journalist specialising in investment markets, financial advice, and superannuation.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?