Marc Pritchard has revealed his very personal motivation behind using his massive advertising spend to effect real change towards a more inclusive and equitable future.

Proctor & Gamble’s CMO revealed his Mexican heritage on stage at Cannes Lions overnight and the fact he had hid it until as recently as three years ago.

“My father was a Mexican and his surname was Gonzalez until he was adopted by a white family and gave me the name of Pritchard.

“When I was born my parents were considering calling me Micky so I could have been Micky Gonzales and I very much doubt I would now be CMO if that was the case.”

Pritchard was revealing the latest work with an inclusive push onstage with musician and actor John Legend as well as award-winning journalist Katie Couric.

Couric herself revealed the adversities she had overcome in her decades long career from micro-aggressions “the sweet heart of America” through to be told she didn’t have sufficient gravitas to be an evening news anchor.

“I think [gravitas] is actually the Latin term for testicles,” she quipped.

Legend has worked on several campaigns for P&G including this wonderful spot for Pampers, which he revealed came from him singing the ditty to his children when he changed their nappies.

Pritchard also showed a new piece of work featuring John Legend this time alongside James Corden where he sang a hilariously bad song praising the active ingredient in CK II face lotion.

Pritchard also revealed the latest work for the company “The look”, which is a follow on the “the talk”, both of which are designed to highlight racial discrimination against African Americans.

He also said he thought it was very important to continue the conversation one an ad had dropped addressing the backlash against the Gillette campaign.

“You have to stand up for what you believe in, but listen as well!”