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B&T > Advertising > Marc Pritchard Reveals His Personal Motivation For Equality
Advertising

Marc Pritchard Reveals His Personal Motivation For Equality

David Hovenden
Published on: 20th June 2019 at 1:50 AM
David Hovenden
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CANNES, FRANCE - JUNE 19: Chief Brand Officer P&G Marc Pritchard speaks on stage during P&G session at the Cannes Lions 2019 : Day Three on June 19, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)
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Marc Pritchard has revealed his very personal motivation behind using his massive advertising spend to effect real change towards a more inclusive and equitable future.

Proctor & Gamble’s CMO revealed his Mexican heritage on stage at Cannes Lions overnight and the fact he had hid it until as recently as three years ago.

“My father was a Mexican and his surname was Gonzalez until he was adopted by a white family and gave me the name of Pritchard.

“When I was born my parents were considering calling me Micky so I could have been Micky Gonzales and I very much doubt I would now be CMO if that was the case.”

Pritchard was revealing the latest work with an inclusive push onstage with musician and actor John Legend as well as award-winning journalist Katie Couric.

Couric herself revealed the adversities she had overcome in her decades long career from micro-aggressions “the sweet heart of America” through to be told she didn’t have sufficient gravitas to be an evening news anchor.

“I think [gravitas] is actually the Latin term for testicles,” she quipped.

Legend has worked on several campaigns for P&G including this wonderful spot for Pampers, which he revealed came from him singing the ditty to his children when he changed their nappies.

https://www.youtube.com/watch?v=S9A9Uw9e2p8

Pritchard also showed a new piece of work featuring John Legend this time alongside James Corden where he sang a hilariously bad song praising the active ingredient in CK II face lotion.

https://www.youtube.com/watch?v=wLCsr5OrxkU&feature=youtu.be

Pritchard also revealed the latest work for the company “The look”, which is a follow on the “the talk”, both of which are designed to highlight racial discrimination against African Americans.

He also said he thought it was very important to continue the conversation one an ad had dropped addressing the backlash against the Gillette campaign.

“You have to stand up for what you believe in, but listen as well!”

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TAGGED: John Legend, P&G, proctor gamble
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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