Ben Handberg has joined Howatson+Company as head of PR.
Chris Howatson, founder and CEO, said, “PR is a communications practice that has evolved enormously over the last decade – publishers, platforms, bloggers, influencers, ambassadors – the opportunity to earn influence is everywhere. We’re delighted to welcome Ben to our team. He is a modern PR leader built from equal parts creative and publicist.”
Handberg added: “Howatson+Company’s rapid trajectory is super impressive, and this was an opportunity I couldn’t pass up. Their work is great, their people brilliant and lovely, and their approach fresh and compelling. I’m stoked to join the team, grow its PR capability and help deliver great results for their clients.”
Prior to joining Howatson+Company, Handberg was head of consumer at DDB Group’s Mango Communications for five years. He worked across clients including Unilever, McDonald’s, Volkswagen, J&J, Amazon, Proximo Spirits and Ferrero, also leading PR for the award- winning Grave of Thrones for Foxtel and The Burnt Christmas Tree for the Australian Red Cross.
He has released an autobiography for Bubble O’Bill, launched a fragrance for 1800 Tequila, made garden gnomes for Amazon, projected a Big Mac onto Sydney Tower and had Streets’ ice-creams hijack Triple J’s Hottest 100.
Very much a PR-hybrid, he has strong experience in making already brilliant creative work even harder in earned with his work being recognised at major award shows including Cannes, Effies, Spikes, and AWARD.
