Mango Wins Trans-Tasman PR Account For Wella

Mango Wins Trans-Tasman PR Account For Wella
SHARE
THIS



Global professional hair care company Wella has appointed Mango Sydney and Mango Auckland as its PR agency partners across the trans-Tasman following a competitive pitch in July.

Mango will be responsible for delivering a variety of marketing communication services including communications planning, creative, PR, experiential, sponsorship and digital for all brands within the Wella portfolio.

Matthew Foster, commercial director of Coty Professional Beauty for Australia and New Zealand, said: “We went to market in both countries to find the best agencies and didn’t expect to find one agency that could deliver against our complex brief.

“Wella needs an agile partner with expertise in generating cut-through with stand-out strategy and creativity.”

Emma Wright, brand manager at Wella for Australia and New Zealand, added: “Our new partner needed to be able to deliver PR services including media and influencer engagement, work with our stylists and ambassadors, leverage existing and new partnerships, and above all, be the right fit for Wella, reflecting our core beliefs and values.

“We are thrilled to have found everything we need in one trans-Tasman agency, and we look forward to working collaboratively with Mango on our upcoming plans.”

Mango Sydney managing director Tabitha Fairbairn said the Wella brand is synonymous with making people feel good.

“Working together presents our team with an opportunity to demonstrate not only Wella’s market-leading strengths in colour, care and styling, but ultimately about how it makes people feel,” she said.

“This is a significant new partnership for our business, and we warmly welcome Wella to Mango.”

Please login with linkedin to comment

mango Wella

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]