Mango Comms Lands New Balance PR Account

Mango Comms Lands New Balance PR Account
B&T Magazine
Edited by B&T Magazine



Boston-based footwear and apparel brand New Balance has appointed Mango Communications as its PR agency of record across Australia and New Zealand, following a competitive pitch.

Mango Communications, part of DDB Group, will now lead all earned media relations, including influencer and ambassador management, for New Balance as the athletic brand prepares for exciting new launches in 2021.

New Balance Australia marketing manager Joel Hanlon said: “It’s with great pleasure we announce our partnership with Mango Communications.

“We were impressed by their focus on creativity throughout the pitch process and their understanding of the evolving PR landscape. We can’t wait to see the momentum they bring to our business.”

Mango Communications acting general manager Alex Lefley added: “Our partnership with New Balance recognises our integrated approach for clients with strategy and creativity at the heart of every campaign.

“We’re proud to be partnering with such an iconic brand and join them on their growth trajectory.”

Mango Communications works with McDonald’s Australia, Volkswagen, ghd, Unilever, Coles, British Paints, and the TAC.




Please login with linkedin to comment

mango communications New Balance

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]