Boston-based footwear and apparel brand New Balance has appointed Mango Communications as its PR agency of record across Australia and New Zealand, following a competitive pitch.
Mango Communications, part of DDB Group, will now lead all earned media relations, including influencer and ambassador management, for New Balance as the athletic brand prepares for exciting new launches in 2021.
New Balance Australia marketing manager Joel Hanlon said: “It’s with great pleasure we announce our partnership with Mango Communications.
“We were impressed by their focus on creativity throughout the pitch process and their understanding of the evolving PR landscape. We can’t wait to see the momentum they bring to our business.”
Mango Communications acting general manager Alex Lefley added: “Our partnership with New Balance recognises our integrated approach for clients with strategy and creativity at the heart of every campaign.
“We’re proud to be partnering with such an iconic brand and join them on their growth trajectory.”
Mango Communications works with McDonald’s Australia, Volkswagen, ghd, Unilever, Coles, British Paints, and the TAC.
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