Man Claims ALDI Foot Deodoriser Is Repackaged Women’s Deodorant From Rival Coles

Man Claims ALDI Foot Deodoriser Is Repackaged Women’s Deodorant From Rival Coles
SHARE
THIS



An unnamed man has posted a picture to his Reddit account that he claims shows a can of Coles women’s deodorant repackaged and sold off as ALDI shoe deodoriser.

The Reddit user, that goes by the user name of Cl3f, appears to infer that when he removed the plastic packaging for the shoe product he bought it was actually a can of  ‘Coles Cool Fresh for Women’ anti-perspirant.

a69uu5h2269y

A report on The Daily Mail suggested the ingredients in the deodorant were exactly the same as those spruiked on the wrapping for the foot deodoriser, although the latter also added in a mysterious ingredient known as diclosan (despite B&T’s best efforts, we have no idea what diclosan is.)

Social media debated whether it was a case of ALDI pulling a swifty or merely a recycled can that didn’t get recycled very well.

The man at the centre of the deodorising storm posted: “I’m assuming that Coles canceled that line and the company that made it had to come up with another use for the preprinted cans.”

Neither ALDI nor Coles have made any comment.

Please login with linkedin to comment

Advertising Standards Bureau Thinktank Social UM Melbourne

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]