An unnamed man has posted a picture to his Reddit account that he claims shows a can of Coles women’s deodorant repackaged and sold off as ALDI shoe deodoriser.
The Reddit user, that goes by the user name of Cl3f, appears to infer that when he removed the plastic packaging for the shoe product he bought it was actually a can of ‘Coles Cool Fresh for Women’ anti-perspirant.
A report on The Daily Mail suggested the ingredients in the deodorant were exactly the same as those spruiked on the wrapping for the foot deodoriser, although the latter also added in a mysterious ingredient known as diclosan (despite B&T’s best efforts, we have no idea what diclosan is.)
Social media debated whether it was a case of ALDI pulling a swifty or merely a recycled can that didn’t get recycled very well.
The man at the centre of the deodorising storm posted: “I’m assuming that Coles canceled that line and the company that made it had to come up with another use for the preprinted cans.”
Neither ALDI nor Coles have made any comment.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]