Mahlab Boosts PR Offering

Mahlab Boosts PR Offering

Content marketing and communications agencies, Mahlab, has bolstered its PR team by appointing Addie Freyne as communications director.

The move comes as the company continues to expand its client base which includes Zoom, Prospa, Salesforce, NBN, Australian Human Resources Institute, Engineers Australia and Kronos.

Lily Carlyon, Head of PR, Communications and Social (left), Bobbi Mahlab, Chair and Founder (middle) and Addie Freyne, Communications Director (Right)

Freyne has extensive international experience and brings a deep understanding of the B2B technology sector as well as expertise in issues management. Freyne previously was an Account Director at Edelman Sydney, where she led clients including Adobe, Infosys, Informatica and SC Johnson.

Head of PR, Communications and Social, Lily Carlyon said, “Mahlab has spent the last 20 years telling great stories through world class content. We’re increasingly seeing the value of strategic communications across all of our clients as they look to connect with their audiences and stakeholders. It is about leveraging all opportunities to get the time and attention with the people brands are trying to reach.”

Freyne commented on her new role, “I’m excited to add my experience to the originality and intelligence of the Mahlab team. As our industry strives to bring creativity to ‘unprecedented times’ and to bring empathy to ‘the new normal’ it is rare to find an agency that inspires its clients and colleagues to do both.”




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