Magnite Reveals Australian Leadership Team Following Rubicon Project And Telaria Merger
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country.
James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he strengthened the company’s position in-market through strategic collaborations with partners and excellent client guidance. Previously he was commercialisation director at Guardian News & Media and head of advertising with eBay.
Juliette Stead will lead the business across Asia Pacific and Japan as head of JAPAC, with 20 years of experience in media and ad tech and a proven record of driving results in the region.
Additionally, James Brown has been named head of international, overseeing EMEA and JAPAC. Rohan Creasey will assume the role of director, solutions engineering international, to lead custom client integrations across EMEA and JAPAC.
Magnite and its experienced Australia SSP team offers the industry its unbiased publisher-focused technology to support the monetisation of BVOD, the fastest growing advertising medium in the country, and all other formats including mobile, desktop display, and audio.
“As the eminent advertising platform for leading Australian broadcasters and premium omnichannel publishers, Magnite will continue to provide excellent client service and advanced programmatic technology to help our clients succeed. There are still many challenges and opportunities to be addressed in our industry and we are focused on being the independent partner that sellers and buyers can trust to have their best interest at heart,” said Magnite managing director for Australia James Young.
Magnite head of JAPAC Juliette Stead commented: “Magnite’s combined expertise across all digital ad formats makes Magnite a strong omnichannel technology partner that premium publishers can count on. We have a highly experienced team in Australia to address the diverse and unique opportunities and challenges that publishers face. As an independent technology provider, with no DSP or content bias, Magnite continues to be focused on the needs of our clients and their long-term success. Our focus on full transparency ensures they completely trust that we act in their best interest.”
The Australian digital advertising industry continues to grow, with the most recently released IAB Australia PwC Online Advertising Expenditure Report finding that programmatic buying accounted for more than 56 per cent of all video inventory and 43 per cent of general inventory in the first quarter of 2020. ThinkTV also reported in June 2020 that BVOD viewership had remained high with consumption up 26 per cent compared to pre COVID-19 lockdown.
Partners comment on the launch of Magnite
Nick Young, Director of Sales of Digital & Publishing at Nine Entertainment, commented: “The amalgamation of Telaria and Rubicon combines two of the premier SSPs in the market into a unified force whose individual teams, products and expertise complement each other perfectly. Partnering up was a smart strategic move from both businesses, allowing them to participate, compete and lead within the programmatic landscape for many years to come. Nine is excited about developing our partnership with the new enterprise as it creates its new identity.”
Luke Smith, Head of Programmatic Sales & Audiences at Seven West Media, said: “The launch of Magnite is a great opportunity for the media industry and especially for us here at Seven West Media. As Australia’s leading integrated media company, our need for an independent adtech partner to help us monetise inventory across all our formats and devices is critical to the success of our digital advertising business. Magnite is focused on driving the best outcomes for premium publishers in Australia and we are looking forward to continuing our relationship with James and the team to drive a consolidated strategy across our network.”
Jonathan Mandel, Head of Digital Commercial at SCA, said: “I’m excited to finally see the marriage of Rubicon Project and Telaria from both a technology and people perspective – they both have some of the best programmatic people in the market. As an audio-first publisher, our partnership with Magnite is integral to the growth and success of SCA and SoundCloud across audio streaming & podcasting, video and display.”
Sophie Hicks-Lloyd, Director of Digital Sales at Network Ten, said: “In today’s multi-screen environment, engaging sight, sound and motion can be achieved through multiple digital means and we at 10 have seen tremendous interest from consumers and advertisers alike in exploring different formats. That is why it is incredibly important to work with technology partners who have mastered omnichannel ad experiences and Magnite hits all these areas from live streaming BVOD to mobile to audio. We look forward to continued collaboration to reach new heights in digital advertising.”
Mitch Waters, Senior Vice President of Southeast Asia, Australia and New Zealand at The Trade Desk, said: “As a long-standing partner of both Telaria and Rubicon Project, The Trade Desk is excited about the opportunities and value that a global independent SSP such as Magnite will bring to the APAC region. Our mission is to help brands deliver a more impactful ad experience to their consumers. We believe Telaria and Rubicon Project’s combined expertise and technology will greatly benefit both our business and the success of our clients.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.