Independent sell-side advertising company Magnite has announced that Yael Milbank has been appointed to the newly created role of managing director, Australia and New Zealand.
Milbank brings over 20 years of experience across both markets to the role, including at TVNZ and TradeMe, where he led sales teams and owned senior internal and external relationships, before joining Magnite in 2016. In his seven years as Magnite’s managing director, New Zealand, Milbank worked closely with broadcasters and publishers to ensure that their complex needs were met through strong product adoption, best-in-class technology, and unrivaled service levels.
Milbank is tasked with accelerating Magnite’s commercial growth in the ANZ market at a time when 90 per cent of digital display and video dollars in the market are set to be transacted programmatically by 2026, according to MAGNA. He will report to Juliette Stead, SVP, head of JAPAC and will lead a team comprised of Maddy Mewing, seller lead, Adrian Isoldi, buyer lead, Nikola Small, publisher development lead, DV+, and Mitch Brown, technical operations lead.
Stead commented: “With Yael at the helm of Magnite’s business in ANZ, we’re brilliantly positioned to continue supporting media owners and media buyers across Australia and New Zealand. Yael brings extensive industry experience coupled with an unmatched depth of programmatic knowledge and I’m confident his strong leadership will enable us to continue to drive consistent results for our clients.”
Milbank added, “I’m delighted to be expanding my role at Magnite and to be leading the talented team in ANZ. Their expertise will be invaluable as we continue to help our clients grow their businesses and connect brands to reach audiences in premium, brand safe environments.”