Jon Hamm (he of Mad Men fame) is the star of a new spot for Apple TV+ where he plays a kind of evil version of himself, angry that he never got a show on the channel.
The campaign shows Hamm home alone, flipping through the extensive list of shows and films on the Apple TV+ homepage. Apple reportedly spent $US8 billion ($A11.15 billion) on making content in 2021 and Hamm’s furious he got none of it.
“Hey Apple, did I do something to offend you? I mean Samuel L. Jackson, Billie Eilish, Tom Holland, Chris Evans? What about Jon Hamm?” he yells at the TV set.
It’s not only makes for good comedy, but also allows Hamm to namedrop a list of Hollywood stars that do have a show on Apple TV+.
The integrated campaign will run on broadcast, digital, and organic social on @AppleTVPlus.
The spot’s the work of Apple’s incumbent creative agency TBWA\Media Arts Lab. Check it out below.
https://www.youtube.com/watch?v=VD3wy3drkyA
