The Advertising Standards Board (ASB) has received a complaint about Brisbane law firm Logan Law and innuendo filled Facebook posts.
Yesterday, B&T reported that Logan Law had partnered with Queensland out-of-home provider goa to produce a “daring campaign that has ruffled feathers in the legal community”. Unfortunately it looks like the campaign strategy has ruffled feathers outside the legal community.
This advertisement is a Facebook post for legal services offered by Logan Law using innuendos relating to having a vehicle hit another vehicle from behind with hashtags such as “#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe”.
Here’s an example of Logan Law’s Facebook posts:
The complaint was that “the majority of Logan Law’s advertising has extreme sexual connotations and this is not limited to their Facebook posts, this also includes billboards seen around Brisbane which are promoted in an incredibly unprofessional manner. I find their advertising highly inappropriate”.
A representative from Logan Law did not provide a response to the complaint.
The ASB considered whether the advertisement was in breach of Section 2.4 of the Code. Section 2.4 of the Code states: “Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience”.
“The Board noted that these statements all contain sexual innuendo but considered that in the context of compensation lawyers who deal with traffic accident claims the statements also relate to being in a traffic accident.
“The Board noted the placement of the advertisement on Facebook.
“The Board noted that Facebook is targeted at people aged 13 and over and considered that the relevant audience of persons seeking a compensation lawyer are unlikely to be those aged in the 13-18 years age bracket and the level of innuendo is not so strongly sexualised as to be inappropriate even if children were to see the advertisement.”