Cricket Australia will be without the sponsorship of Lion this summer, after the drinks company decided not to renew its contract.
Lion – which owns brands such as XXXX and Hahn – has partnered with Cricket Australia over the past four years, signing on after CUB’s VB ended its 20-year partnership back in 2017.
In a statement, a Lion spokesperson said the decision to end the agreement followed a review of existing sponsorships.
“We are very grateful to Cricket Australia and proud of our partnership over the last four years, which has given us the opportunity to showcase some of our much-loved brands alongside Aussie cricket – including XXXX and Hahn,” a company spokesperson said.
“XXXX was internationally recognised in Activative’s top 10 sports and marketing Activation campaigns of 2017 for the ‘Goldie’ promotion, inspired by the famous baggie green.
“2020 was a year like no other and the business has had to make some difficult decisions.
“We have taken the opportunity to assess our current sponsorship arrangements and following much consideration we have decided not to renew our partnership with Cricket Australia post 30 June 2021.”
Cricket Australia thanked Lion for its support.
“Cricket Australia extends its thanks to LION after a fantastic four-year partnership has come to an end. LION have made a great contribution to cricket through brands such as XXXX and Hahn, highlighted by the 2017 ‘Goldie’ promotion, inspired by the baggy green,” a CA spokesperson said.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]