Lion And Cricket Australia Call Last Drinks

Lion And Cricket Australia Call Last Drinks

Cricket Australia will be without the sponsorship of Lion this summer, after the drinks company decided not to renew its contract.

Lion – which owns brands such as XXXX and Hahn – has partnered with Cricket Australia over the past four years, signing on after CUB’s VB ended its 20-year partnership back in 2017.

In a statement, a Lion spokesperson said the decision to end the agreement followed a review of existing sponsorships.

“We are very grateful to Cricket Australia and proud of our partnership over the last four years, which has given us the opportunity to showcase some of our much-loved brands alongside Aussie cricket – including XXXX and Hahn,” a company spokesperson said.

“XXXX was internationally recognised in Activative’s top 10 sports and marketing Activation campaigns of 2017 for the ‘Goldie’ promotion, inspired by the famous baggie green.

“2020 was a year like no other and the business has had to make some difficult decisions.

“We have taken the opportunity to assess our current sponsorship arrangements and following much consideration we have decided not to renew our partnership with Cricket Australia post 30 June 2021.”

Cricket Australia thanked Lion for its support.

“Cricket Australia extends its thanks to LION after a fantastic four-year partnership has come to an end. LION have made a great contribution to cricket through brands such as XXXX and Hahn, highlighted by the 2017 ‘Goldie’ promotion, inspired by the baggy green,” a CA spokesperson said.

 

 




Please login with linkedin to comment

Cricket Australia Lion

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]