Lion has enlisted 72andSunny Sydney as creative partner on Tooheys Extra Dry.
72andSunny was appointed without a pitch, and also works across Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale.
“We’re proud to work with Lion across a number of their brands, and having a chance to swing on the TED brand is pretty cool, and we can’t wait to see the work that is in production being launched in a few months’ time,” said Chris Kay, Partner & CEO, 72andSunny APAC.
The appointment follows a number of recent partnerships for 72andSunny including another iconic Australian brand, Kraft Heinz’s Golden Circle, and the global insurance company Chubb, with the latest work for Infigen, Little Creatures and Byron Bay launching in the past few weeks.
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