LinkedIn Unveils Latest Brand Campaign Via DDB Sydney

LinkedIn Unveils Latest Brand Campaign Via DDB Sydney

LinkedIn has launched its latest brand campaign that showcases how progress starts with a small step and support from your community can help you move forward.

The work of DDB Sydney, the ad was inspired by real-life stories from the LinkedIn community, the brand campaign demonstrates how small acts can make a big difference – whether it’s finding a new job by signalling you are #OpenToWork on your LinkedIn profile, reaching out to connect with others to expand your network or sharing your thoughts through LinkedIn Live videos to help others in the community.

LinkedIn ANZ’s head of brand marketing and communications, Shiva Kumar commented: “The current uncertainty has taken a toll on the emotional well-being of people, many of whom feel stuck and overwhelmed about their career. Taking a small action each day and activating your community can help you progress. We hope the campaign encourages more people to reach out to their community and take that first step.”

LinkedIn has also recently launched a new interactive tool called Career Explorer to help people find jobs that match their skills. Using LinkedIn data, job seekers can see how their skills can lead them to new career opportunities, what additional skills they may need, along with LinkedIn Learning courses that can help fill those gaps.

LinkedIn’s brand campaign will go live on BVOD, Social, and Digital channels. It will also be promoted across LinkedIn’s official channels on LinkedIn, YouTube and Facebook.

Credits:

Client: LinkedIn

Creative Agency: DDB Sydney

Production Company: Winifred




Please login with linkedin to comment

DDB Sydney LinkedIn

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]