LinkedIn has launched its latest brand campaign that showcases how progress starts with a small step and support from your community can help you move forward.
The work of DDB Sydney, the ad was inspired by real-life stories from the LinkedIn community, the brand campaign demonstrates how small acts can make a big difference – whether it’s finding a new job by signalling you are #OpenToWork on your LinkedIn profile, reaching out to connect with others to expand your network or sharing your thoughts through LinkedIn Live videos to help others in the community.
LinkedIn ANZ’s head of brand marketing and communications, Shiva Kumar commented: “The current uncertainty has taken a toll on the emotional well-being of people, many of whom feel stuck and overwhelmed about their career. Taking a small action each day and activating your community can help you progress. We hope the campaign encourages more people to reach out to their community and take that first step.”
LinkedIn has also recently launched a new interactive tool called Career Explorer to help people find jobs that match their skills. Using LinkedIn data, job seekers can see how their skills can lead them to new career opportunities, what additional skills they may need, along with LinkedIn Learning courses that can help fill those gaps.
LinkedIn’s brand campaign will go live on BVOD, Social, and Digital channels. It will also be promoted across LinkedIn’s official channels on LinkedIn, YouTube and Facebook.
Creative Agency: DDB Sydney
Production Company: Winifred
It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly account of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]
Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July. Ryvalmedia was again R3’s pick of the media agencies with wins that […]
CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]