B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Like Drowning!” Victorian Government Unveils Highly Confronting CV-19 Ad Via M&C Saatchi Melbourne
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > “Like Drowning!” Victorian Government Unveils Highly Confronting CV-19 Ad Via M&C Saatchi Melbourne
Campaigns

“Like Drowning!” Victorian Government Unveils Highly Confronting CV-19 Ad Via M&C Saatchi Melbourne

Staff Writers
Published on: 27th July 2020 at 11:44 AM
Staff Writers
Share
2 Min Read
SHARE

No one needs reminding of the terrible impact CV-19 has had on Victoria, with the state back in lockdown and 16 new deaths reported over the past 24 hours alone.

To ramp up its protective efforts, the Andrews government has revealed a new campaign via M&C Saatchi Melbourne that’s in the “scare” mould of traditional anti-smoking or road safety messaging.

Only last week, B&T asked was it time adland reprised the famous AIDS/Grim Reaper ads in the face of COVID-19?

The confronting spot has first person testimonies of the horrors of CV-19, including the death of loved ones.

Despite a concerted effort to highlight the campaign via its social media channels, B&T had enormous difficulty tracking down the spot; hence, our thanks to The Daily Mail here.

Commening on the ad, Victoria’s chief health officer Brett Sutton said the confronting campaign aimed to help Victorians “understand the reality” of widespread deaths that the state is fighting to avoid.

“It is an unfolding tragedy that is hard to get your head around,” Professor Sutton told The Age over the weekend.

“This is an invisible enemy in lots of ways and when we just talk about numbers, when we talk about reproduction numbers and transmissibility, that doesn’t bring it home like understanding the genuine consequences for people does,” Sutton said.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: M&C Saatchi Melbourne
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?