Lifestyle publisher Rescu has launched its first podcast, ‘AGELESS’ aiming to tackle all things beauty.
AGELESS, deep dives into the world of rejuvenation, cosmetic enhancement, and modern beauty. Speaking to celebrities, scientists, surgeons, and experts.
The first episode kicked off with an interview with Australian model, Miranda Kerr.
The Beauty focused podcast aims to uncover stories, products, treatments, and rituals behind the most beautiful faces in Australia and globally.
Aiming to build on the success of its sister platform Rescu – founded in 2005 by prominent industry figure and former Estee Lauder brand general manager and Gucci timepieces head, Bahar Etminan.
AGELESS, Host, Bahar Etminan, said: “Over the past 20 years, I’ve worked with, interviewed, and met some of the most beautiful men and women in the world, and the glam squad and experts they have on speed dial to create their flawless images.
“What I’ve come to learn is that beauty and vitality has nothing to do with age.
“It’s an attitude and can rise or fall in direct proportion of that person’s investment and investment in self-care, lifestyle choices, what I like to call tweakments and how much they respect their personal brand.
“My mission has always been to bring perceptive, captivating content, no-spin reviews, and truly expert advice from the brightest thinkers, doers and achievers in the business.
“This podcast is a natural extension of my book, digital platform and passion for the science of beauty and vitality.
“More importantly, in an industry plagued by somewhat exploitative and confusing messages, the AGELESS by Rescu will serve as an educational hub allowing listeners direct access to best practice experts and cutting-edge innovations in this space in Australia and globally.
“Currently, this media format does not exist in our market for consumers. AGELESS by Rescu answers this need.”
