Real-world intelligence company Lifesight today announced 280 per cent YoY growth in its 2019 annual revenue.
The company attributes this growth to new client acquisitions, geographical expansion and its ability to deliver to an increasingly hyper-contextual, hyper-personalised, and data-obsessed marketing ecosystem.
It is also projecting a ~3X growth in revenue for 2020, building on the strong product and partnership momentum from last year.
Reflecting on the year gone by, Lifesight CEO Tobin Thomas [feature image] said: “We launched just over 2 years ago with the ambitious vision of helping brands take a more holistic approach to insights and measurement. And 2019 drove home this point in more ways than one. With marketers around the APAC, MENA, and ANZ regions reaching out, asking probing questions, putting our offerings to work, and celebrating the business outcomes they delivered, we are quite certain that we are on the right path. The numbers say it all, sure. But the strong data ecosystem that we have managed to build? That’s the real deal.”
After establishing its foothold in Southeast Asia, India, Australia & New Zealand, 2019 saw Lifesight’s entry into the MENA region. The company’s location and mobility data is now active in the UAE, Saudi Arabia, Qatar, Bahrain, Oman, and Kuwait.
Lifesight added over 300 new customers to its portfolio. Sector-wise, the company’s reach has expanded across F&B, Retail, Entertainment, Automotive, Realty, FMCG, Financial Services, Healthcare, and Landmarks categories.
In 2019, Lifesight consolidated its product portfolio to –
- Real World AI: Enterprises of all sizes now have access to processed, enriched and cleaned real world data. The platform brings together footfall trends, demographics, movement patterns, real world affinities, content consumption, points of interest among several other physical and digital data points, enabling enterprises to make truly data-driven decisions across functions.
- Flux Audience Platform: An audience insights, activation, and measurement platform, Flux is designed to empower brands and agencies with AI-based mobile audiences in their programmatic marketing campaigns. Flux converges campaign activation and measurement based on real-world data and analytics into a single platform.
2019 saw the company build a strong ecosystem of partners from around the region. These included names like AdColony, Moving Walls, ZeoTap, LiveRamp, Clear Channel, Tapad, and Lemnisk.
“These partnerships are expanding our reach among brands and at the same time, helping some brilliant ad tech companies leverage on the strengths of real-world intelligence through Lifesight. Win-win propositions, overall,” Tobin concluded.
