Life In Plastic, It’s Fantastic: Jonesy & Amanda Like You’ve Never Seen Them Before

Life In Plastic, It’s Fantastic: Jonesy & Amanda Like You’ve Never Seen Them Before
B&T Magazine
Edited by B&T Magazine



Tiny action figures with big personalities bearing a striking resemblance to the one and only Jonesy & Amanda are stirring things up at WSFM.

 Developed by independent creative agency, Emotive, the new WSFM campaign takes the authenticity, fun, sass and wit of Jonesy & Amanda in the Morning and distils it into two cheeky life-like action figures.

The Jonesy & Amanda action figures star in three 15-second TVCs which launch on Sunday, Aug 8, and feature across the campaign which will be rolled out across TV, BVOD, transit, social and digital.

Of her transformation into a doll, Amanda Keller said, “Ever since I was a little girl, I have dreamed of being a dolly. But not one of the ones that wees or cries like Teary Deary more like a Barbie – who can be an astronaut one day and a flight attendant the next.”

Brendan ‘Jonesy’ Jones said, “At last, I’m a collectable action figure! …. I don’t know if I’ve got kung fu grip though!”

The new campaign is a fresh take on the vitality and fun at the heart of WSFM and Jonesy & Amanda in the Morning. It follows ARN’s recent Defining Audio brand evolution launched to market with quality connections and audio at the heart of everything they do.

Of the new campaign, ARN’s chief connections officer Lauren Joyce said, “This is Jonesy & Amanda like you’ve never seen them before. This new campaign really represents where WSFM is now, it’s all about fun, vitality and living your best life – which Jonesy & Amanda do every morning on their breakfast show. They were an integral part of developing this new campaign and you can see their familiar humour, wit and smarts all over it.”

The WSFM campaign is Emotive’s first for WSFM since being appointed last year as the creative agency for ARN, the commercial radio network that includes KIIS, Pure Gold, The Edge and iHeartRadio brands.

Rupert Taylor, Emotive creative director said, “We got really lucky with Jonesy and Amanda – they’re really bold and were super into the idea. The people at Yippee Ki-yay did an amazing job on the action figures and Division smashed the production in a tough environment.”




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