Lee Lin Chin, A Horror Movie & Males Kissing Among Most Complained About Ads In 2016

Lee Lin Chin, A Horror Movie & Males Kissing Among Most Complained About Ads In 2016
SHARE
THIS



With the year 2016 almost over, The Advertising Standards Bureau (ASB) has revealed which ads copped the most flack from Aussies over the last 12 months.

  1. Meat & Livestock Australia

Description: SBS newsreader Lee Lin Chin gives the instruction to commence ‘Operation Boomerang’ – a mission to rescue Australians from various countries so that they will be able to eat lamb on Australia Day.

Total complaints: 747 (e.g. “This will encourage other meat eaters to act violently towards vegans and sends a message saying that veganism is wrong and non-acceptable.”)

ASB’s decision: DISMISSED

  1. Ultra Tune Australia

Description: two women in skin tight outfits dancing with the tagline ‘We’re into rubber’.

Total complaints: 416 (e.g. “The ad is extremely sexual, sexist, demeaning to women and not appropriate especially for prime-time viewing.”)

ASB’s decision: DISMISSED

  1. BCF (Boating, Camping, Fishing)

Description: advertisement promoting boating, camping and fishing gear which used the phrase ‘BCFing fun’.

Total complaints: 248 (e.g. “I do not believe my family should be exposed to this word play, especially my children who would be likely to repeat the jingle.”)

ASB’s decision: DISMISSED

  1. Ultra Tune Australia

Description: two women are in a car which breaks down on train tracks.

Total complaints: 208 (e.g. “I find this offensive to women everywhere. Implying we are bimbos who don’t look after [our] cars. Disgusting.”)

ASB’s decision: UPHELD

  1. Ultra Tune Australia

Description: two women are in a car which goes off a cliff after being put into the wrong gear.

Total complaints: 113 (e.g. “It blatantly objectifies women.”)

ASB’s decision: DISMISSED

  1. Roadshow Films

Description: video trailer for upcoming horror movie The Conjuring 2.

Total complaints: 81 (e.g. “I had nightmares last night and my oldest daughter had nightmares as well. There is no need to scare people with demonic images. If people want to see that sort of movie, fine, but there is no reason for us to be exposed to it.”)

ASB’s decision: UPHELD

  1. Medibank Private

Description: showed different family groups and highlighted that Medibank’s product would be good for all of them.

Total complaints: 66 (e.g. “I object to the content of a woman kissing a woman and a man kissing a man and it being portrayed as ‘normal” family’.”)

ASB’s decision: DISMISSED

  1. Honey Birdette

Description: window poster showing woman from behind in revealing underwear.

Honey Birdette window poster

Total complaints: 59 (e.g. “The advertisement shows graphic nudity – full buttocks are clearly visible. This is totally inappropriate for a shopfront where people of all ages, including children can see it.”)

ASB’s decision: UPHELD

Please login with linkedin to comment

Advertising Standards Bureau Newspaper of The Year Finalists sprite

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]