Devondale has unveiled fresh new work, ‘The Cow Knows How,’ via Leo.
Created by Leo Australia with media strategy led by Spark Foundry Australia, the multi-channel campaign is rolling out across TV, online video platforms, OOH and social.
The spot dials in on Devondale’s versatile range of dairy, with a helpful talking cow giving cooking prompts while the hero actor whips up a mean lasagne.
Brought to life in collaboration with production studio Mighty Nice, the Devondale cow embodies the campaign’s tagline, ‘The Cow Knows How’ in a hero video and supporting assets.
“This campaign celebrates the everyday moments where Devondale makes a difference, reinforcing our promise of quality, and showcasing the diversity and reliability of our range,” Zoey Saunders, general manager of marketing at Saputo Dairy Australia, said.
Credits:
Media: Spark Foundry Australia
Creative agency: Leo Australia.
