Carat Sydney has secured the talents of brand partnerships expert, Leontine De Sutter, who will come onboard as the new Head of Carat Connect Sydney, effective immediately.
De Sutter, who joins Carat from her role as senior brand partnerships director at Ensemble, has over ten years’ experience in the media industry, specializing in brand partnerships, content production, and branded experiences. De Sutter cut her teeth at ZenithOptimedia London before making the move to Mediacom Sydney in 2011.
De Sutter will report directly into chief investment officer, Ashley Earnshaw, who said of the appointment: “Leontine is a superb talent and well-respected in market. We are very pleased to welcome her to Carat Connect, and look forward to helping her develop our leadership in the content and partnership space.”
De Sutter said, “The focus of Carat Connect is to help brands evolve their communications to deliver messages in more meaningful ways, beyond traditional channels alone. I am excited to be joining a dynamic team and look forward to contributing towards the vision of the agency.”
Carat Connect is Carat’s specialist sponsorship and integration division, working across a number of Carat’s high profile clients including Woolworths, Stayz, Pinnacle, and GM Holden.