A clever cat and someone who looks awfully similar to Leonardo Da Vinci star in the latest campaign for the Galaxy Z Fold4 and Flip4, created by Ogilvy New York.
The pair of spots focuses on the respective strengths of the two phones, highlighting the multitasking capabilities of the Fold4 and the camera technology in the Flip4.
In the first spot, history’s most infamous multitasker Leonardo da Vinci (or someone who looks rather similar) can be seen using the Fold4 in order to create the iconic “Vitruvian Man” piece, shopping for a suitable frame and using the twin screens to sketch ideas and photograph an unsuspecting delivery man.
The second spot sees a curious cat making good use of its owner’s Flip4 phone by taking a photoshoot with the other pets of the house, showcasing the ease of use of the new FlexCam technology.
Carlos Perez, executive creative director at Ogilvy New York, said: “These devices are truly innovative and first-of-their-kind. But we didn’t just want to make demo films. We wanted to make work that could bring some much-needed storytelling and humor into a category that tends to be cold and too product-centric. The new Samsung foldable devices are fun, playful, and inspiring so we wanted the work to reflect that.”
Sonia Chang, VP of global brand marketing, MX business at Samsung Electronics, said: “What really sets the Galaxy Z Fold4 and Z Flip4 apart from every other phone on the market is their standout performance with multitasking and a versatile photography experience with FlexCam, respectively. We knew we needed launch spots for each that exemplifies these remarkable features in a relatable way.”
The spots are being launched following a campaign last month where Samsung teased the imminent launch of the new line of foldables, boldly proclaiming “Flex is Greater than Flat” in the official trailer for the Samsung Galaxy Unpacked 2022 produced by Ogilvy New York.
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