Language Engine Optimisation (LEO) advisory LEOPRD, has signed an exclusive Europe, Middle East, and Africa (EMEA) partnership with global communications firm The Remarkables, and appointed Caroline Page as PR director.
Under the exclusive agreement, The Remarkables will distribute LEOPRD’s proprietary expertise and methodology across the UK, Europe, Middle East and Africa, while LEOPRD will gain access
to a network of more than 50 senior consultants spanning multiple markets and specialities, including campaigning, purpose and ESG, cyber security, crisis and issues.
“As platforms like ChatGPT, Gemini and Perplexity handle billions of queries daily, these large language models are rewriting the rules of discovery,” said Celia Harding, founder of LEOPRD.
“Our work sits at the intersection of AI, PR and SEO – giving brands the data, strategy and credibility to influence how they appear in AI-generated answers.
“We’re already working with multinational consumer and B2B brands across Europe, uncovering significant blind spots in their AI visibility. In some cases, competitors dominated answers despite weaker market positions; in others, outdated or inaccurate information shaped brand perception.
“This partnership allows us to scale that first-to-market framework globally, helping brands audit their presence, benchmark competitors, and build strategies to improve how they show up in AI responses.”
The Remarkables, founder Kerry Parkin, addded, “At The Remarkables, we’ve always shaped our offer around what clients need most, from established specialisms like ESG and reputation strategy to the new frontiers of technology and influence. Across every industry, leaders are asking how AI is shaping the way their brands are seen and understood.
“Partnering with LEOPRD allows us to answer that question with a robust methodology, giving communications a new level of clarity and measurability. We are investing behind this partnership because we believe LEO/GEO will become as fundamental to marketing and reputation management as SEO once was, and we want to help our clients lead that change.”
The global expansion is mirrored at home, with the agency strengthening its local Australian leadership team. As part of this, LEOPRD has appointed Page as PR Director, bringing more than 15 years of international experience across multiple sectors including blockchain, cryptocurrency, government, entertainment and technology.
Most recently, Page was head of communications at Virtually Human Studio, a Web3 entertainment company. As part of her role, she will lead LEO strategy for Australian startups, scaleups and enterprise brands.
“Caroline brings exactly the kind of hybrid storytelling and tech expertise that defines the next era of communications,” commented Harding. “She joins at a time when the lines between reputation, relevance, and retrieval are blurring. Having her join the team means we can keep setting the standard for how brands are found and trusted in the digital age.”
“I joined LEOPRD because they’re unapologetically bold and ambitious,” said Page on her appointment. “I wanted to work somewhere that’s not just talking about the future of PR and communications, but actively building it.”
The announcements come amid rising global demand for AI visibility expertise. LEOPRD’s Reputation to Revenue report, published earlier this year, found that over 60 per cent of AI-generated
brand citations come from earned media—editorial coverage, reviews, and awards—confirming that PR is the most influential driver of brand visibility in AI-generated answers.
