Independent PR and activations agency Zing has announced leadership changes to its executive team.

Anna MacIntosh has been appointed to the newly created role of Managing Partner and current MD and Founder, Preya McMahon, will lead the agency’s new Virtual Reality and Augmented Reality company, ZVR, which was announced last week.

Both roles see the agency take on a new strategic direction as it evolves its business in response to client needs and growth. Formerly Head of PR, MacIntosh has been with Zing collectively for 10 years, having joined the agency as one of its first employees when Zing opened its doors in 2000.

After working with global agencies, she returned to Zing four years ago.

Taking over the day-to-day operations of the PR and activations business, MacIntosh said, “It’s a pivotal point in our agency’s history. With an incredible stable of clients and a stellar team in place, I’m excited about where Zing is heading and the next phase of our agency life.”

Commenting on the appointment, McMahon said, “Anna has been instrumental to the success of Zing’s 16 year history and has been integral in bolstering the agency’s strategic capabilities, leadership and business growth.

“I am delighted to see her at the helm and lead our continued focus in consumer and corporate communications,” said McMahon.