In what WPP claims is “a first for the industry”, the ad giant has committed to reaching net zero in the emissions generated by the placement of advertising in the media for its clients. On Earth Day yesterday, WPP announced a new commitment to reach net zero carbon emissions in its operations by 2025 and […]

Memo to the AFR - perhaps a short in-house course in defamation law would prove fruitful to your editorial team?

Posted 14 minutes Ago

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A pair of YouTubers based in the United Kingdom successfully listed a doll’s house as a legitimate dwelling on short-term rental platform Airbnb. The prank was shared on the popular YouTube page of Josh Pieters and Archie Manners, a pair known for pranking celebrities on their channel, which has at least 1.46 million subscribers. In […]

Posted 26 minutes Ago

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If you’ve been thinking about nominating a kick-arse marketing boss for B&T‘s inaugural CMO Power List, but are still yet to act, now is the time! Presented by Are Media, the CMO Power List will recognise and rank the top 20 marketing bosses in Australia, and after the year we all just had, there is […]

Posted 35 minutes Ago

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From Saturday 1st May, Round The Twist – famed for its lighthouse setting, eternally hummable theme tune and wacky plots – will be on Australian Netflix. Originally airing from 1990 to 2001, Round The Twist was an essential tool in the wheelhouse of any teacher stuck with what to show a class of rowdy students on a […]

Posted 38 minutes Ago

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Apple's new AirTag is perfect for the forgetful. Well, it's of little use if you forget to turn it on.

Dos Equis ads are like The Wiggles, Star Wars and Queen with Freddy - the original was just so much better.

Posted 55 minutes Ago

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Syrinscape, the sound design app which brings immersive and dynamic sound effects and music to tabletop games, has teamed up with global digital marketing agency, Croud, to drive sustainable growth via a cross-channel digital strategy.

The American Red Cross and BBDO New York have combined to create “a surreal” and playful public service announcement about fire safety, with human-sized dolls the stars of the commercial. In the United States, seven lives are lost to home fires every day, representing a dark figure on deaths that is higher than all natural […]

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

SCA announces new regional head of content who insists he doesn't own K-Tel's Greatest Ever Truckin' Tunes on vinyl.

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Once again, Gogglebox was the best performing Thursday night show, followed closely by MasterChef which increased its viewership after Wednesday’s ratings. Gogglebox scored 605,000 viewers, an impressive increase of 65,000 from last week. MasterChef increased by 42,000 viewers to 591,000 overall, as per OzTAM’s metro data. Running the shows back to back was the ratings equivalent of […]

Posted 1 hour Ago

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Hyundai has worked with Snapchat to launch an augmented reality (AR) Lens that will allow Snapchatters to explore the Hyundai Kona in the comfort of their own homes.

New data from money.co.uk has revealed how different dog breeds are faring on TikTok, both in terms of popularity and wealth. The research, which looked at the number of views based on relevant breed hashtags, found that Golden Retrievers were the most-watched breed, with nearly 9.2 billion views. Golden Retrievers were almost double as popular as […]

Posted 1 hour Ago

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Audi’s original short film, Electric Eye, premiered on Earth Day on YouTube and Facebook. Acclaimed photographer Woody Gooch explores Australia’s spectacular east coast in a 3,500 km road trip in the all-electric Audi e-tron Sportback, pushing the boundaries of fully sustainable, local travel.

Americans lead the world in space exploration, technology, movie making and bonkers politicians. Beer less so.

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

Posted 2 hours Ago

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Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

72andSunny has appointed Anthony Campagna (right in photo) and Jari Kennedy (left) as creative leads for Sydney. They join the four-year-old creative business having worked at some top Aussie creative companies including The Monkeys, DDB, Host/Havas and Present Company, developing work for Beats By Dre, NBA, Snapchat, Oak Milk and The Heart Foundation. Luke Martin, […]

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Study finds the Queen now the biggest celebrity brand in the world. Has still knocked back a guest appearance in Suits.

Posted 22 hours Ago

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H&M launches free suit hire for men with job interviews. Or, you could lie & wear it to a wedding or court appearance.

Posted 23 hours Ago

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News Corp says we're not just appallingly behaved NRL players and Albo bashing, unveiling its latest data initiative.

Finally you can eat an entire garlic bread and actually feel good about yourself in this top initiative from Domino's.

Posted 23 hours Ago

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Beer ad says 'don’t drink & start a league!' That could also include don't drink & robot dance or propose marriage.

Posted 1 day Ago

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B&T is celebrating Aussie adland's best of the best. Yet, sadly, there's no 'best luncher' or 'best moustache' category.

Posted 1 day Ago

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Randi Zuckerberg now flogging SodaStreams while, at the same time, studiously avoiding questions about the family.