At Last! Part II Of B&T Awards Shortlist Has Arrived!

At Last! Part II Of B&T Awards Shortlist Has Arrived!
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Did you miss a night’s sleep waiting to see if you made the cut for Part II of the B&T Awards shortlist? Well put yourself out of your misery one way or the other now.

Here dear readers is your class of 2017 B&T Awards shortlist for actual work categories, Young Achiever, Marketing Technology Company, Media Brand and SALES Team of the Year.

If you missed Part I of our B&T Awards shortlist announcement yesterday, you can find it here.

Book your tickets for our fabulous presentation night, and remember, it’s in Melbourne (at the Peninsular Docklands) this year, so you have to book your flights too!

So, without further ado, here’s Part 2:

Best Ad Campaign

Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’

Clemenger BBDO Melbourne, TAC, ‘Meet Graham’

Menulog and Y&R Sydney, Menulog, ‘Less Talk More Eat’

The Monkeys, Meat & Livestock Australia, ‘Celebrate Australia’

Common Ventures, Tourism Northern Territory, ‘GOOTSYI’

Best Digital Campaign

CHE Proximity, The Billion Point Giveaway

Clemenger BBDO Melbourne, Myer Catwalk to Cart

Clemenger BBDO Melbourne, Myer Six Second Sale

Emotive and Parlour, Berlei, ‘Do It For Yourself’

Ogilvy Australia, AAMI SmartPlates

R/GA Sydney, ‘Through The Dark’

Best Media Campaign

Adshel and McCann Melbourne, ‘Made Possible by Melbourne’

Carat Australia, Forza Horizon Three, ‘A Race to Remember’

MEC, Vodafone, ‘Thirty Days Of Power’

MediaCom, ‘The Secret Life of Pets’

OMD, Bonds, ‘Reaching Only Those That Have Outgrown Uncomfortable’

UM Sydney, Meat & Livestock Australia, Spring Lamb

Best OOH Campaign

Adshel and McCann Melbourne, ‘Made Possible by Melbourne’

Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’

Clemenger BBDO Melbourne, Myer Catwalk to Cart

Fairfax Media, ‘The Daily Habit Of Successful People’

Taylors Wines, ‘The Difference Makers for Taylors Wines’

Best PR Campaign

Adhesive PR, ‘Pith by Mini’

Creation, Brand Building for ALDI Australia

FleishmanHillard, University of New South Wales, ‘Made by Me’

One Green Bean, Meat & Livestock Australia, The Monkeys and UM, ‘Celebrate Australia’

Weber Shandwick, Nespresso launches its tiniest machine yet – the Essenza Mini

Best Programmatic Trading Team

[m]PLATFORM

MEC Sydney

OMG Programmatic Australia

YANGO

Best Radio Campaign

CHE Proximity, ‘Right Here Waiting For You’

Clemenger BBDO Melbourne, Myer Give Registry

Clemenger BBDO Melbourne, TAC Drink Driving

Eardrum Pty Ltd, Fair Share

Ikon Communications, ‘The R Word’

NOVA Entertainment, ‘Vodafone Powers NOVA’

Best TV Campaign

Clemenger BBDO Melbourne, ‘NAB Mini Legends’

MediaCom, True North

Multi Channel Network, Diageo and MasterChef Australia

PHD Media & R/GA Sydney, The Google app x The Voice

The Monkeys, Meat & Livestock Australia, ‘Celebrate Australia’

The Monkeys, Meat & Livestock Australia, Spring Lamb

Best Use of Mobile

B.B.E, Qantas Concierge Bot

Clemenger BBDO Melbourne, Myer Catwalk to Cart

Multi Channel Network and Mindshare, HSBC and MCN Location

Ogilvy Australia, AAMI SmartPlates

The Monkeys, Qantas Out of Office Travelogue

The Works Sydney, The Wentworth Rat

Best Use of Real-Time Marketing

NRMA Insurance & G Squared, The Day NRMA Insurance and Rick Went Viral

PHD Media, How Hyper Relevance Put Streets Ice Cream Back On The Lips of Aussies

PHD Media & R/GA Sydney, The Google app x The Voice

The Monkeys, Qantas Out of Office Travelogue

Best Use of Social Media

BMF, ‘You’ve Gotta Have a Team’

Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’

Emotive and Parlour, Berlei, ‘Do It For Yourself’

One Green Bean, FANTA and UM/Society, ‘Shake Things Up’

The Monkeys, Qantas Out of Office Travelogue

UM Sydney, LEGO Build Australia

Best Use of Sponsorship

Carat Australia, Windows Ten Analyser

Clemenger BBDO Melbourne, NAB Mini Legends

PHD Media & R/GA Sydney, The Google app x The Voice

Secret Sounds Connect, Splendour in The Grass, Samsung

The Media Store, ”Gold for a Branded House”

The Works Sydney, Optus Olympics: The Support Network

Content Marketing Strategy of the Year

Emotive and Parlour, Berlei, ‘Do It For Yourself’

BMF, ‘You’ve Gotta Have a Team’

Carat Australia & Universal Music, Mishka Vodka, ‘Smooth Vodka with an Edge’

Columbus, MKTG and Dentsu Mitchell, ‘Girls Make Your Move’

FleishmanHillard, University of New South Wales, ‘Made by Me’

One Green Bean, Maurice Blackburn Lawyers, ‘Your Right Is My Right’

Data-Driven Marketing

AFFINITY, Prospan, ‘Don’t Ignore a Cough’

Alley, Youfoodz Winter Wonderland

CHE Proximity, ‘The Hearing Test in Disguise’

Columbus and Carat, ‘Taking Data to the Skies with Virgin Australia’

Ogilvy Australia, AAMI SmartPlates

UM Sydney, Meat & Livestock Australia, Spring Lamb

Marketing Technology Company of the Year

Appscore

Big Mobile

Metigy

PLAYGROUND XYZ

plista

Media Brand of the Year

Adshel

Starts at 60

The Urban List

VICE

Media Sales Team of the Year

Adshel

Habitat Media

Nova Entertainment

Val Morgan

Young Achiever of the Year

Sylvain Simao, Clemenger BBDO Melbourne

David Rossi, Columbus

Jane Burhop, Common Ventures

James Kean, Herd MSL

Ryan Manning, MediaCom Australia

Tobias Young, UM Sydney

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B&T Awards 2017

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