At Last! Part II Of B&T Awards Shortlist Has Arrived!
Did you miss a night’s sleep waiting to see if you made the cut for Part II of the B&T Awards shortlist? Well put yourself out of your misery one way or the other now.
Here dear readers is your class of 2017 B&T Awards shortlist for actual work categories, Young Achiever, Marketing Technology Company, Media Brand and SALES Team of the Year.
If you missed Part I of our B&T Awards shortlist announcement yesterday, you can find it here.
Book your tickets for our fabulous presentation night, and remember, it’s in Melbourne (at the Peninsular Docklands) this year, so you have to book your flights too!
So, without further ado, here’s Part 2:
Best Ad Campaign
Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’
Clemenger BBDO Melbourne, TAC, ‘Meet Graham’
Menulog and Y&R Sydney, Menulog, ‘Less Talk More Eat’
The Monkeys, Meat & Livestock Australia, ‘Celebrate Australia’
Common Ventures, Tourism Northern Territory, ‘GOOTSYI’
Best Digital Campaign
CHE Proximity, The Billion Point Giveaway
Clemenger BBDO Melbourne, Myer Catwalk to Cart
Clemenger BBDO Melbourne, Myer Six Second Sale
Emotive and Parlour, Berlei, ‘Do It For Yourself’
Ogilvy Australia, AAMI SmartPlates
R/GA Sydney, ‘Through The Dark’
Best Media Campaign
Adshel and McCann Melbourne, ‘Made Possible by Melbourne’
Carat Australia, Forza Horizon Three, ‘A Race to Remember’
MEC, Vodafone, ‘Thirty Days Of Power’
MediaCom, ‘The Secret Life of Pets’
OMD, Bonds, ‘Reaching Only Those That Have Outgrown Uncomfortable’
UM Sydney, Meat & Livestock Australia, Spring Lamb
Best OOH Campaign
Adshel and McCann Melbourne, ‘Made Possible by Melbourne’
Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’
Clemenger BBDO Melbourne, Myer Catwalk to Cart
Fairfax Media, ‘The Daily Habit Of Successful People’
Taylors Wines, ‘The Difference Makers for Taylors Wines’
Best PR Campaign
Adhesive PR, ‘Pith by Mini’
Creation, Brand Building for ALDI Australia
FleishmanHillard, University of New South Wales, ‘Made by Me’
One Green Bean, Meat & Livestock Australia, The Monkeys and UM, ‘Celebrate Australia’
Weber Shandwick, Nespresso launches its tiniest machine yet – the Essenza Mini
Best Programmatic Trading Team
[m]PLATFORM
MEC Sydney
OMG Programmatic Australia
YANGO
Best Radio Campaign
CHE Proximity, ‘Right Here Waiting For You’
Clemenger BBDO Melbourne, Myer Give Registry
Clemenger BBDO Melbourne, TAC Drink Driving
Eardrum Pty Ltd, Fair Share
Ikon Communications, ‘The R Word’
NOVA Entertainment, ‘Vodafone Powers NOVA’
Best TV Campaign
Clemenger BBDO Melbourne, ‘NAB Mini Legends’
MediaCom, True North
Multi Channel Network, Diageo and MasterChef Australia
PHD Media & R/GA Sydney, The Google app x The Voice
The Monkeys, Meat & Livestock Australia, ‘Celebrate Australia’
The Monkeys, Meat & Livestock Australia, Spring Lamb
Best Use of Mobile
B.B.E, Qantas Concierge Bot
Clemenger BBDO Melbourne, Myer Catwalk to Cart
Multi Channel Network and Mindshare, HSBC and MCN Location
Ogilvy Australia, AAMI SmartPlates
The Monkeys, Qantas Out of Office Travelogue
The Works Sydney, The Wentworth Rat
Best Use of Real-Time Marketing
NRMA Insurance & G Squared, The Day NRMA Insurance and Rick Went Viral
PHD Media, How Hyper Relevance Put Streets Ice Cream Back On The Lips of Aussies
PHD Media & R/GA Sydney, The Google app x The Voice
The Monkeys, Qantas Out of Office Travelogue
Best Use of Social Media
BMF, ‘You’ve Gotta Have a Team’
Clemenger BBDO Melbourne, Airbnb, ‘Until We All Belong’
Emotive and Parlour, Berlei, ‘Do It For Yourself’
One Green Bean, FANTA and UM/Society, ‘Shake Things Up’
The Monkeys, Qantas Out of Office Travelogue
UM Sydney, LEGO Build Australia
Best Use of Sponsorship
Carat Australia, Windows Ten Analyser
Clemenger BBDO Melbourne, NAB Mini Legends
PHD Media & R/GA Sydney, The Google app x The Voice
Secret Sounds Connect, Splendour in The Grass, Samsung
The Media Store, ”Gold for a Branded House”
The Works Sydney, Optus Olympics: The Support Network
Content Marketing Strategy of the Year
Emotive and Parlour, Berlei, ‘Do It For Yourself’
BMF, ‘You’ve Gotta Have a Team’
Carat Australia & Universal Music, Mishka Vodka, ‘Smooth Vodka with an Edge’
Columbus, MKTG and Dentsu Mitchell, ‘Girls Make Your Move’
FleishmanHillard, University of New South Wales, ‘Made by Me’
One Green Bean, Maurice Blackburn Lawyers, ‘Your Right Is My Right’
Data-Driven Marketing
AFFINITY, Prospan, ‘Don’t Ignore a Cough’
Alley, Youfoodz Winter Wonderland
CHE Proximity, ‘The Hearing Test in Disguise’
Columbus and Carat, ‘Taking Data to the Skies with Virgin Australia’
Ogilvy Australia, AAMI SmartPlates
UM Sydney, Meat & Livestock Australia, Spring Lamb
Marketing Technology Company of the Year
Appscore
Big Mobile
Metigy
PLAYGROUND XYZ
plista
Media Brand of the Year
Adshel
Starts at 60
The Urban List
VICE
Media Sales Team of the Year
Adshel
Habitat Media
Nova Entertainment
Val Morgan
Young Achiever of the Year
Sylvain Simao, Clemenger BBDO Melbourne
David Rossi, Columbus
Jane Burhop, Common Ventures
James Kean, Herd MSL
Ryan Manning, MediaCom Australia
Tobias Young, UM Sydney
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