Mexican fast food chain Guzman y Gomez has kicked off 2017 with a new Chief Marketing Officer, Lara Thom.
“Lara is industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it. We were overwhelmed by the quality of applicants who wanted to work with GYG” said Guzman y Gomez’s chief executive officer for ANZ, Mark Hawthorne.
“In ten years, GYG has opened 79 taquerias in Australia, as well as five in Singapore and four in Japan. We’re not slowing down, with plans to open 20 more across Australia in 2017 and most will be Drive Thru.”
“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians healthy, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader,” Mark added.
Thom joins Guzman y Gomez, after a period as general manager of digital and marketing for Vittoria Food & Beverage.
Importantly, Thom is an entrepreneur at heart and will add a powerful founder led mentality to the GYG Leadership. Having launched several successful ventures, including digital agency Be.Interactive which was sold to Salmat in 2010, babywear brand “L’il Fraser Collection” and the “Junior MasterChef” range of children’s cookware and aprons, Lara is well placed to keep the entrepreneurial spirit of invention and expansion at the core of GYG’s marketing.
“Anyone who has spent more than a few seconds speaking with Guzman y Gomez founders, Steven Marks and Robert Hazan & CEO Mark Hawthorne will understand why I have joined GYG. Their uncompromising approach to quality, entrepreneurial spirit, founder led passion, agility and operational expertise are a rare combination” said Guzman y Gomez, chief marketing officer for ANZ, Lara Thom.
“The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell” Thom said.
Please login with linkedin to commentexperian
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]