B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • WPP
  • Anthony Albanese
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Lara Thom Joins Guzman y Gomez As Chief Marketing Officer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Lara Thom Joins Guzman y Gomez As Chief Marketing Officer
Media

Lara Thom Joins Guzman y Gomez As Chief Marketing Officer

Staff Writers
Published on: 23rd January 2017 at 11:23 AM
Staff Writers
Share
3 Min Read
SHARE

Mexican fast food chain Guzman y Gomez has kicked off 2017 with a new Chief Marketing Officer, Lara Thom.

“Lara is industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it. We were overwhelmed by the quality of applicants who wanted to work with GYG” said Guzman y Gomez’s chief executive officer for ANZ, Mark Hawthorne.

“In ten years, GYG has opened 79 taquerias in Australia, as well as five in Singapore and four in Japan. We’re not slowing down, with plans to open 20 more across Australia in 2017 and most will be Drive Thru.”

“As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians healthy, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader,” Mark added.

Thom joins Guzman y Gomez, after a period as general manager of digital and marketing for Vittoria Food & Beverage.

Importantly, Thom is an entrepreneur at heart and will add a powerful founder led mentality to the GYG Leadership. Having launched several successful ventures, including digital agency Be.Interactive which was sold to Salmat in 2010, babywear brand “L’il Fraser Collection” and the “Junior MasterChef” range of children’s cookware and aprons, Lara is well placed to keep the entrepreneurial spirit of invention and expansion at the core of GYG’s marketing.

“Anyone who has spent more than a few seconds speaking with Guzman y Gomez founders, Steven Marks and Robert Hazan & CEO Mark Hawthorne will understand why I have joined GYG. Their uncompromising approach to quality, entrepreneurial spirit, founder led passion, agility and operational expertise are a rare combination” said Guzman y Gomez, chief marketing officer for ANZ, Lara Thom.

“The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell” Thom said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: experian
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?