LADbible ANZ has launched its first social content agency, LADbible Social, with Amazon Prime Australia and V Energy Australia and New Zealand as foundation clients.
The Australia-based agency, which sits within the LADbible Group media portfolio, is set to offer full-service organic social media management including content production, data and insights, account and community growth, along with channel-specific strategy and talent management.
LADbible Social will be led by head of content Mel Ho, with an additional twelve team members already on board, including a team of social media experts and a specialised TikTok lead. The agency is set to expand further within the coming months.
LADbible Social’s remit includes managing its partners’ YouTube, Facebook, Instagram and TikTok platforms across Australia and New Zealand markets.
Ryan Smith, senior media and content manager at V Energy ANZ, said: “Our goal at V Energy was to build organic communities on social and connect authentically with a Gen Z audience. Since working with LADbible Social, we’ve seen not only a huge jump in our reach and engagement across our socials but we’ve also seen that correlate into sales. We’re committed to becoming a part of Australian and New Zealand culture, and this partnership is a key factor in us achieving that.”
On the agency’s official launch, Mel Ho, head of content at LADbible ANZ, said: “LADbible Social is something distinctly different from traditional social or production agencies structure because we operate with a publisher mentality and understand what true audience engagement looks like. LADbible Social is an opportunity for some of Australia and New Zealand’s biggest brands to utilise our hard-earned insights for their own channels.”
Joseph Summers, general manager, LADbible APAC, said: “As the biggest social publisher in the world, establishing a social content agency arm made a lot of sense. Clients and their media agencies will now be able to employ the expertise of our team to create content and grow their social channels. Strengthening a brands editorial ‘evergreen’ output is where we aim to add value.
“By inviting the team responsible for the growth and day-to-day running of LADbible’s channels into a brands social strategy, advertisers will be privy to our expert knowledge and data in this ever-changing, ever-evolving environment.
“Over the next few months, we’ll be inviting partners to join our category-exclusive roster, and are offering free social health checks to brands who are curious to see how they are performing, and how they might be able to improve. We’re excited to welcome a select group of key partners to our family.”
