Ogilvy CommonHealth Australia Appoints New GM

Ogilvy CommonHealth Australia Appoints New GM
SHARE
THIS



Healthcare specialist agency Ogilvy CommonHealth Australia, has announced Kristina Luburic’s promotion to the role of General Manager, Ogilvy CommonHealth Australia.

Previously director of Medical Communications, Kristina takes over as GM from Gary Pattison who has led the agency since 2013, and will retain his role as CEO, WPP Health & Wellness AUNZ.

Kristina Luburic

The move allows him to focus solely on driving collaboration and growth across WPP’s Health & Wellness offering throughout Australia and New Zealand.

Luburic’s appointment is part of an agency restructure that sees Gary Pattison pass on the day-to-day operations of the agency, but remain involved in all Health & Wellness engagements across WPP.

The new structure will allow Pattison to focus more on the broader Health & Wellness portfolio, advancing its offer and partnership with clients throughout the spectrum of health and wellness, via increased collaboration and innovation across all disciplines and communication channels.

Pattison was glowing in his praise of Luburic’s appointment: “Kristina has been instrumental in bringing OCH to where it is today.”

“As part of our Senior Leadership Team, she has constantly demonstrated strong leadership within our business and is one of those rare individuals in our industry who is completely committed to making a genuine difference to people’s lives by connecting, leading and inspiring others to create real change.”

With more than 18 years of global and local experience in medical communication, nine of those years as a Director within Ogilvy CommonHealth Australia, Kristina brings unparalleled expertise and passion to the GM role.

She will play a pivotal role in continuing to drive excellence across Ogilvy CommonHealth’s healthcare, pharmaceutical, animal health and OTC clients.

On her new appointment Luburic said: “I’m truly honoured to take the position of GM at OCH and lead our passionate and uniquely talented team in creating inspiring and life-changing work for our clients.”

Pattison continued: “OCH has been on an amazing journey in the past five years, winning many large, new client assignments across all areas of the business, receiving industry accolades and demonstrating consistent growth in a tough market.”

“I’m delighted and proud to announce that Kristina will take the reins and lead the agency into its next phase of growth and provide key solutions to the business needs of our client’s going forward.”

Claire Gillis, International CEO for Health & Wellness has added her congratulations to both Luburic and Pattison saying: “Our AsiaPac business is growing from strength to strength and I am delighted that both Gary and Kristina have the opportunity to show their strength in leading teams and meeting client needs in the challenging health and wellness space.”

 The new appointments are effective immediately.

Please login with linkedin to comment

health and wellness Kristina Luburic Ogilvy Ogilvy CommonHealth Australia

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]