To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade.
Inspired by classic arcade games, The Monkeys created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash.
Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players’ high-scores – the top bragging rights for any arcade gamer.
Top players will go into the draw to win a year’s supply of Krispy Kreme doughnuts.
The Monkeys innovations director, Jay Morgan said: “Growing up as a kid we had arcade parties, filled with classic video games and party food like fairy-bread.
“We hope the range and these games act like a spaceship that transport people back there to simpler times and good memories.
“This is our first major work with Krispy Kreme and we collaborated closely with the team on naming the range, developing the campaign look and feel and creating the addictive arcade games.”
Krispy Kreme Australia chief marketing officer, Russell Schulman added: “Launching our new Throwback Party doughnut range with an interactive social campaign, we hope to encourage our fans to have some fun by tapping into a trip down memory lane.”
Client: Krispy Kreme Australia
Chief Marketing Officer: Russell Schulman
Marketing Projects Manager: Navjot Sharma
Design and Content Manager: Cris Miranda
Agency: The Monkeys
Executive Creative Director: Vince Lagana
Innovations Director: Jay Morgan
Creative & Senior Digital Strategist: Tim Smith
Creative & Social Strategist: Nataly Perez
Creative & Digital Design Lead: Eva Godney
Planner: Henry Bilson
Managing Director: Matt Michael
Senior Content Manager: Victoria Zourkas
Content Manager: Will Davies
Lead Digital Producer: Tamara Wohl
Digital Producer: Krystyna Allen
Technical Director: Jonathan Casley
Developer: Han Lee
Digital Designers: Laura Ive, Lauren Elliot & Max Khoun Ala
PR Agency: Poem Group
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]