B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kochie’s Business Builders Launches TV & Digital Campaign In Partnership With Seven
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Kochie’s Business Builders Launches TV & Digital Campaign In Partnership With Seven
Media

Kochie’s Business Builders Launches TV & Digital Campaign In Partnership With Seven

Staff Writers
Published on: 4th June 2020 at 10:48 AM
Staff Writers
Share
4 Min Read
SHARE

David Koch’s Pinstripe Media is launching a campaign this week in partnership with Network Seven called Small Business First.

The 6-month initiative will focus the spotlight on small businesses and their survival through the rebuild from the COVID-19 crisis and the economic recession.

Small Business First will feature an 8-part TV series to run on Seven’s main channel starting this Sunday at 1pm. Also launched today is the Small Business First digital hub built to help small businesses access new customers with community deals, find special offers from other businesses, and access a comprehensive content hub.

Google, MYOB, Canva, Salesforce, Yellow, Scottish Pacific Business Finance (ScotPac) and Officeworks are the collective of brands supporting the campaign and will bring invaluable insights, expertise, and resources to the content.

“Small Business First is all about helping small businesses make money, save money, and find great, reliable content to help them survive this period. The show will bring the stories and the expert insights, while the hub will help business owners find new customers with special deals and get offers from the big end of town”, says David Koch, who will anchor the program from Pinstripe Media’s studio in Barangaroo.

Kochie also leads a team of “Business Champions” which also includes Small & Family Business Minister Michaelia Cash, founder of Buy From The Bush Grace Brennan, Helen McCabe founder of Future Women, and entrepreneurs Sam Wood and Michael Klim, who will act as ambassadors.

As the producers of the Kochie’s Business Builders TV show, as well as a network of digital titles focussed on the SMB sector, the Pinstripe Media team are passionate about helping their audience in a real and tangible way, and getting the whole country behind the movement to keep local businesses operating.

“Google has always been a strong believer of Aussie small businesses. Now more than ever, we’re seeing some of the best of Aussie resilience and entrepreneurship come from these businesses as they respond and adapt to entirely new challenges. That’s why we’re proud to be backing Small Business First to make more resources available to small businesses across the country.” – Richard Flanagan, Head of Business Marketing, Google Australia

“We were after brands who are genuinely supportive of the small business community and wanted to be involved for the right reasons. Our partners have been extremely forthcoming with practical ideas and solutions to help the audience get through this challenging period”, says Pinstripe Commercial Director Ross Kidd.

The digital platform will give businesses a free listing in a directory where they can promote their offers to customers, sell vouchers, and encourage consumers to support them in other ways. A deals marketplace will bring together specials from “the big end of town” which are available to small businesses with free and discounted product, tools, resources, and advice. And finally an extensive learning hub will have ongoing content and resources for businesses to put into action, including a podcast series, a weekly live webcast, and digital video content.

The TV show will launch on Sunday June 7th at 1pm on Channel 7.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: david koch, Seven Network
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?