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B&T > Campaigns > Koala Roasts Rivals In Witty New Work
Campaigns

Koala Roasts Rivals In Witty New Work

Staff Writers
Published on: 20th May 2021 at 9:43 AM
Staff Writers
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Aussie furniture faves, Koala, have launched a cheeky campaign that draws the line between their sustainably-made, durable products and the fast furniture industry.

It’s not the first time the Aussie start-up has poked fun at their competitors. Whilst the campaign is meant to be light-hearted, the underlying message is anything but. Discarded furniture left for council clean-ups often finds its way to landfill and has irreversible effects on the environment.

Created in-house and turned around from conception to delivery in just two weeks, the campaign airs on TV from today and includes a suite of Social and OOH placements.

The message from Koala to Aussies is simple – “buy furniture that’s worth keeping”.

Koala’s range of sofas and armchairs are FSC® Certified (Forest Stewardship Council) and their dining chair range use fibres that contain 33% REPREVEⓇ yarn, which means they’re made from recycled polyester, including recycled plastic bottles.

What’s more, Koala’s entire furniture range is designed with tool-free assembly and disassembly, so they can easily pack up and move when you do.

Koala’s VP marketing Australia, Leanne Glamuzina says, “We wanted to shine a light on a serious environmental topic but do it in our trademark tone of voice. As well as being proudly B-Corp certified and a member of 1% for the Planet, we wanted Aussies to understand that Koala designs quality furniture that promotes sustainable practices.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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