Aussie furniture faves, Koala, have launched a cheeky campaign that draws the line between their sustainably-made, durable products and the fast furniture industry.
It’s not the first time the Aussie start-up has poked fun at their competitors. Whilst the campaign is meant to be light-hearted, the underlying message is anything but. Discarded furniture left for council clean-ups often finds its way to landfill and has irreversible effects on the environment.
Created in-house and turned around from conception to delivery in just two weeks, the campaign airs on TV from today and includes a suite of Social and OOH placements.
The message from Koala to Aussies is simple – “buy furniture that’s worth keeping”.
Koala’s range of sofas and armchairs are FSC® Certified (Forest Stewardship Council) and their dining chair range use fibres that contain 33% REPREVEⓇ yarn, which means they’re made from recycled polyester, including recycled plastic bottles.
What’s more, Koala’s entire furniture range is designed with tool-free assembly and disassembly, so they can easily pack up and move when you do.
Koala’s VP marketing Australia, Leanne Glamuzina says, “We wanted to shine a light on a serious environmental topic but do it in our trademark tone of voice. As well as being proudly B-Corp certified and a member of 1% for the Planet, we wanted Aussies to understand that Koala designs quality furniture that promotes sustainable practices.”
