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Reading: Klarna Teams Up With Thinkerbell To Unveil Your Dream Shop
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B&T > Campaigns > Klarna Teams Up With Thinkerbell To Unveil Your Dream Shop
Campaigns

Klarna Teams Up With Thinkerbell To Unveil Your Dream Shop

Staff Writers
Published on: 17th June 2022 at 12:02 PM
Edited by Staff Writers
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Klarna, a leading global retail bank, payments, and shopping service, announced its very first global shopping event, Dream Deal Days.

With over 30 percent of Australians dreaming about items they don’t currently have*, Dream Deal Days is an
opportunity to turn shopping dreams into shopped realities.

To launch the campaign, Klarna via Thinkerbell, created a pop-up Dream Shop in Sydney, stocked
with Klarna Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.

https://www.bandt.com.au/information/uploads/2022/06/Klarna-Dream-Shop-Video.mp4

Klarna Dream Cheese which is high in tryptophan (an amino acid) can encourage dream recall. Each cheese pack was paired with an exclusive QR code, directing shoppers to deals with some of the country’s biggest retail brands.

Katrina Ang, Klarna director of marketing ANZ said, “The Dream Deal Days event marked Klarna reaching a new milestone of 150 million users and 400,000 merchant partners worldwide, so it was great to celebrate with our Australian customers in a fun and engaging way.”

Klarna’s Dream Day Deals app.

Anjana Khallouf, Thinkerbell national head earned and owned Thinker said “The campaign saw the Klarna Dream Cheese sell-out across two-days, while thousands of Aussies shopped their wildest dreams with Klarna online.”

Thinkerbell has been in partnership with Klarna since 2020, overseeing media, earned and content. The Dream Deals Day campaign has run across earned, social and digital including YouTube, Spotify, Instagram and Facebook.

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TAGGED: klarna, Thinkerbell
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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