Klarna, a leading global retail bank, payments, and shopping service, announced its very first global shopping event, Dream Deal Days.
With over 30 percent of Australians dreaming about items they don’t currently have*, Dream Deal Days is an
opportunity to turn shopping dreams into shopped realities.
To launch the campaign, Klarna via Thinkerbell, created a pop-up Dream Shop in Sydney, stocked
with Klarna Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.
Klarna Dream Cheese which is high in tryptophan (an amino acid) can encourage dream recall. Each cheese pack was paired with an exclusive QR code, directing shoppers to deals with some of the country’s biggest retail brands.
Katrina Ang, Klarna director of marketing ANZ said, “The Dream Deal Days event marked Klarna reaching a new milestone of 150 million users and 400,000 merchant partners worldwide, so it was great to celebrate with our Australian customers in a fun and engaging way.”
Anjana Khallouf, Thinkerbell national head earned and owned Thinker said “The campaign saw the Klarna Dream Cheese sell-out across two-days, while thousands of Aussies shopped their wildest dreams with Klarna online.”
Thinkerbell has been in partnership with Klarna since 2020, overseeing media, earned and content. The Dream Deals Day campaign has run across earned, social and digital including YouTube, Spotify, Instagram and Facebook.
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]