Klarna, a leading global retail bank, payments and shopping service, announced it has appointed marketing executive Katrina Ang to spearhead the company’s marketing and brand in Australia and New Zealand.
With over 15 years of experience, Katrina Ang will be responsible for building on the global success of the brand, which is the undisputed leader of payments and shopping services in Europe and is seeing massive growth in the US, where it ranks among the 10 most downloaded shopping apps.
She will be responsible for creating engaging brand activations that delight Australian and New Zealand consumers and partners, in line with Klarna’s promise to elevate the entire shopping experience.
She joins Klarna from Zip Co, having previously worked for Scentre Group and Westfield. The appointment comes at a time of significant momentum for Klarna globally and in Australia where, since launch in 2020, nearly a million people have used and loved the Klarna Shopping app, an unique end-to-end shopping platform that enables consumers to shop at any online store as well as in-store at leading retail brands.
“Australia is a key market for Klarna and we are seeing significant traction, nearing a million users who are turning to Klarna to provide flexible and interest-free payment options and a seamless and convenient shopping experience,” said Camilla Giesecke, chief expansion officer at Klarna.
“This accelerated growth reflects the evolving needs of the Australian consumer. Bringing yet more great talent onboard means accelerating our efforts in providing Australians the best shopping experience.”
“Klarna has made a name for itself as the world’s most popular shopping service with celebrities like Celeste Barber, Snoop Dogg and more recently A$AP Rocky establishing a global brand that’s redefining the very way people shop,” said Ang.
“I’m very impressed with the tremendous growth Klarna has shown in the short period of time since its launch in Australia and the unmatched focus on what consumers need. I’m incredibly excited to be joining such a disruptive, consumer centric and high-growth company. I look forward to helping build on the company’s fantastic growth and forward momentum.”
Globally, Klarna is present in 17 markets and is fast expanding, having reshaped how people shop across Europe and the US. Klarna has over 90 millions users and has partnered with more than 250.000 merchants, including retail giants Macy’s, Sephora, The North Face, H&M, IKEA or Nike. Klarna has evolved into a global brand that looks to connect with consumers on a more authentic and personal level.
The brand made its Super Bowl debut in February 2021 with a campaign promoting diversity and, earlier this year, partnered with musician and style icon A$AP Rocky for a global campaign aimed at inspiring consumers to rediscover their sense of style.
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